#USA #Boston #Dry Shampoo #Living Proof #Frosted Fig

Living Proof Unveils Limited-Edition Frosted Fig Dry Shampoo

Living Proof, the innovative haircare brand that merges science with beauty, has launched its latest seasonal treasure: the Perfect Hair Day™ Frosted Fig Limited-Edition Advanced Clean Dry Shampoo. This exciting addition not only caters to the cleanliness and performance consumers expect from dry shampoos but also introduces a delightful holiday scent that embodies the spirit of the season.

In today’s busy world, maintaining immaculate hair can feel like a daunting task. A study highlights that approximately 70% of women in the U.S. wash their hair just a few times each week, while only 20% sporadically use dry shampoos. Living Proof is cognizant of this trend and has proactively developed solutions that not only extend the freshness of hair between washes but also save time for women on-the-go. Today, a bottle of Living Proof dry shampoo flies off the shelves globally every 10 seconds.

Innovation in Hair Care

Earlier this year, the brand introduced the Sheer Clean Dry Shampoo Mist, a groundbreaking non-aerosol dry shampoo designed to clean hair while offering an invisible finish. The product rapidly soared to be Living Proof’s best-seller on various platforms, including Sephora and TikTok.

The introduction of the Frosted Fig scent marks a refreshing turn for the brand, inviting consumers who may have yet to experience the benefits of dry shampoo. Living Proof’s strategy of rolling out limited-edition scents has proven effective in attracting new customers; approximately 55% of Frosted Fig buyers are new to the brand. Previous seasonal scents, such as Velvet Amber and Sun-Kissed Pear, effectively broadened their consumer base and enriched user experience.

The Alluring Scent of Frosted Fig

The Frosted Fig formula aligns perfectly with the holiday gifting season. This unique blend incorporates creamy fig, paired with hints of sweet coconut and delicate lily petals, all resting on a base of soothing woody notes and amber. This innovative scent creates an inviting aura, distinct from typical holiday fragrances, making it a must-try for those looking for something different.

Notably, the fig scent is taking center stage in the beauty industry, with searches for fig fragrances witnessing an astonishing growth of over 600% in three years. The Frosted Fig Dry Shampoo capitalizes on this trend, presenting itself as not just another beauty product but a festive essential.

Performance Meets Pleasure

Alongside its heavenly scent, Living Proof’s Frosted Fig Dry Shampoo elevates performance by efficiently removing oil, sweat, and odor while leaving hair soft, shiny, and easy to manage—all without a full wash. It balances the scalp’s oil levels, providing much-desired pollution protection. Consumers can enjoy the dry shampoo without worrying about any visible residue.

Lauren Fenton, Chief Marketing Officer at Living Proof, noted, “We recognize that consumers want more performance, convenience, and enjoyment from their haircare products. Frosted Fig encapsulates a special essence of the season while ensuring we remain at the forefront of innovative haircare.”

The Perfect Hair Day™ Frosted Fig Limited-Edition Dry Shampoo is available now for $33 on the Living Proof website.

About Living Proof

Established in 2005 by a unique synthesis of scientists and esteemed hairstylists from MIT, Living Proof set out with a mission to provide real, scientifically-driven solutions to common hair issues. With over 120 global patents and more than 200 awards under its belt, the brand builds upon its scientific foundation to consistently engineer products that promise perfectly healthy hair. For more details, visit livingproof.com.

This holiday season, refresh your haircare routine with the new Frosted Fig Dry Shampoo and embrace the joyous scent of winter while keeping your hair in its best condition. Don’t miss out on this limited-edition launch!