Rollick and Aqua Finance Partner to Transform Outdoor Vehicle Purchase Experience
In an exciting development for the outdoor recreation industry, Rollick and Aqua Finance have joined forces to enhance the buying experience for consumers seeking RVs, powersports vehicles, and boats. This collaboration is aimed at improving digital retailing through the integration of Aqua’s financing prequalification process within the RollickEngage tool, a platform designed to facilitate smoother transactions and elevate customer satisfaction.
Recent research conducted by Rollick indicates a significant shift in consumer preferences, revealing that up to 54% of shoppers in the outdoor recreation segment wish to start the financing process online. To cater to this demand, Rollick's OEM and dealer partners have found that consumers completing a digital prequalification via the RollickEngage tool are up to 3.1 times more likely to finalize their purchases compared to standard leads. This underscores the urgency of integrating digital solutions to meet customer expectations.
Leading manufacturers such as Winnebago and E-Z-GO are among the first to implement this integration, enabling them to enhance their existing retail finance programs with Aqua. By migrating the financing qualification process online, these manufacturers can better address consumer needs while increasing their sales closure rates.
Greg Wigent, Executive Vice President of Growth Initiatives at Aqua, articulated the benefits of this partnership, stating, "Our alliance with Rollick allows us to enhance our comprehensive financing solution specifically tailored for the outdoor recreation sector. This collaboration introduces a seamless prequalification experience that advantages both consumers and dealers, ensuring a more fluid and efficient transaction process."
Aqua Finance’s robust financing program is designed to offer flexibility that accommodates various credit profiles, making it easier for a wider range of consumers to secure necessary financing. The RollickEngage tool’s streamlined digital prequalification process assists consumers in gaining clarity on their purchasing capabilities early in their shopping journey. This, coupled with Aqua’s efficient transaction methodologies, aims to minimize delays while simultaneously bolstering customer satisfaction.
Jason Nierman, Chief Revenue Officer at Rollick, emphasized the strategic nature of partnerships like this one, stating, "This collaboration exemplifies our commitment to helping recreation OEMs and dealers attract, engage, and retain customers. Our comprehensive digital retailing solution provides manufacturers and dealers with the necessary flexibility to integrate various processes with their existing partners. This ensures that all aspects of the customer journey, including financing prequalification, trade-in evaluations, deposit collection, and incentives checking, are seamless and efficient."
Rollick has established itself as a leading provider of digital retail solutions, focusing on enhancing the purchasing process within the outdoor recreation industry. The RollickEngage tool serves to connect dealers with consumers through a suite of features that simplify the decision-making process. Rollick is resolute in its mission to use technological advancements and strategic partnerships to redefine the buying experience.
Aqua Finance, on the other hand, is well-regarded in the realm of consumer financing, presenting a wide array of financing solutions. Its commitment to simplifying the financing process has made it a go-to choice for numerous dealers seeking growth through innovative financing options.
This collaboration marks a significant step forward in the digitization of retailing within the outdoor recreation industry, ensuring that consumer needs are met while streamlining the purchasing experience. As both companies move forward, their solutions promise to set new standards in customer engagement and satisfaction, ultimately facilitating a better buying experience for outdoor enthusiasts and their families.
Recent research conducted by Rollick indicates a significant shift in consumer preferences, revealing that up to 54% of shoppers in the outdoor recreation segment wish to start the financing process online. To cater to this demand, Rollick's OEM and dealer partners have found that consumers completing a digital prequalification via the RollickEngage tool are up to 3.1 times more likely to finalize their purchases compared to standard leads. This underscores the urgency of integrating digital solutions to meet customer expectations.
Leading manufacturers such as Winnebago and E-Z-GO are among the first to implement this integration, enabling them to enhance their existing retail finance programs with Aqua. By migrating the financing qualification process online, these manufacturers can better address consumer needs while increasing their sales closure rates.
Greg Wigent, Executive Vice President of Growth Initiatives at Aqua, articulated the benefits of this partnership, stating, "Our alliance with Rollick allows us to enhance our comprehensive financing solution specifically tailored for the outdoor recreation sector. This collaboration introduces a seamless prequalification experience that advantages both consumers and dealers, ensuring a more fluid and efficient transaction process."
Aqua Finance’s robust financing program is designed to offer flexibility that accommodates various credit profiles, making it easier for a wider range of consumers to secure necessary financing. The RollickEngage tool’s streamlined digital prequalification process assists consumers in gaining clarity on their purchasing capabilities early in their shopping journey. This, coupled with Aqua’s efficient transaction methodologies, aims to minimize delays while simultaneously bolstering customer satisfaction.
Jason Nierman, Chief Revenue Officer at Rollick, emphasized the strategic nature of partnerships like this one, stating, "This collaboration exemplifies our commitment to helping recreation OEMs and dealers attract, engage, and retain customers. Our comprehensive digital retailing solution provides manufacturers and dealers with the necessary flexibility to integrate various processes with their existing partners. This ensures that all aspects of the customer journey, including financing prequalification, trade-in evaluations, deposit collection, and incentives checking, are seamless and efficient."
Rollick has established itself as a leading provider of digital retail solutions, focusing on enhancing the purchasing process within the outdoor recreation industry. The RollickEngage tool serves to connect dealers with consumers through a suite of features that simplify the decision-making process. Rollick is resolute in its mission to use technological advancements and strategic partnerships to redefine the buying experience.
Aqua Finance, on the other hand, is well-regarded in the realm of consumer financing, presenting a wide array of financing solutions. Its commitment to simplifying the financing process has made it a go-to choice for numerous dealers seeking growth through innovative financing options.
This collaboration marks a significant step forward in the digitization of retailing within the outdoor recreation industry, ensuring that consumer needs are met while streamlining the purchasing experience. As both companies move forward, their solutions promise to set new standards in customer engagement and satisfaction, ultimately facilitating a better buying experience for outdoor enthusiasts and their families.
Topics Consumer Products & Retail）
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