AITO Unveils Cutting-Edge Electric Vehicles at IAA Mobility 2025 Revolutionizing Luxury Transportation

Introduction

At the IAA Mobility 2025 show, the high-end intelligent electric vehicle brand AITO has made waves with the official debut of its latest global models: the AITO 9, AITO 7, and AITO 5, specifically designed for the Middle Eastern market. This significant launch marks AITO's commitment to developing products that meet international market standards, ensuring that users worldwide can enjoy a sophisticated mobility experience that embodies the essence of 'new luxury'.

Redefining Luxury through Intelligence

Fueled by the concept of 'Redefining Luxury through Intelligence', AITO aims to go beyond traditional luxury, known for performance and exceptional design. The brand is establishing a new luxury paradigm by integrating intelligent power, advanced driver assistance, enhanced safety features, smart cockpits, intelligent platforms, and cutting-edge manufacturing procedures. This innovative approach fosters a synergy of traditional luxury and technological advancements, pushing the boundaries of what luxury can mean within the realm of new energy vehicles.

Intelligent Power: A New Era of Serenity

One of the highlights of the AITO vehicles is the state-of-the-art power extension technology developed by SERES. This next-generation system is ultra-quiet, highly integrated, and incredibly efficient. It boasts a thermal efficiency of 44.8% and a maximum fuel-to-electricity conversion rate of 3.65 kWh/L, positioning it amongst the leading power extension technologies globally. With such advancements, users are presented with a safer, quieter driving experience that emphasizes comfort and energy efficiency. Since AITO's inception, as of August 2025, four REEV (Range Extender Electric Vehicle) models have achieved over 770,000 sales in China alone. Notably, 70% of kilometers driven by AITO users are in pure electric mode, significantly reducing carbon emissions.

Smart Driving Assistance

AITO’s smart driving assistance technology is widely acknowledged in the Chinese market. As of August 2025, AITO vehicles have accumulated over 3.45 billion kilometers of driving with smart assistance, benefiting more than 621,000 users. This advanced system is capable of handling various driving scenarios, including complex maneuvers like navigating roundabouts or performing U-turns in narrow lanes. This technology enhances driving safety and responsiveness, ensuring that users can navigate a range of complex situations with ease. AITO has now begun the validation of its smart driving assistance features internationally, aiming to provide Middle Eastern users with an unmatched standard of smart mobility.

Comprehensive Safety Features

AITO believes that 'safety is the ultimate luxury'. Enhancing both passive and active safety measures has led to a robust and intelligent safety system that pioneers scenario-based safety principles. This innovative approach covers life protection, power safety, data security, health protection, privacy, and cybersecurity, ensuring comprehensive protection throughout the vehicle's lifecycle.

Intelligent Cockpit: Anticipating Needs

The intelligent cockpit of AITO vehicles is designed to cater to all facets of driver needs, whether for driving, entertainment, or work. With seamless interaction between multiple devices and screens, users can navigate functionalities with simple finger gestures while enjoying a customizable user experience. Thanks to advanced language model capabilities, the cockpit enables more effective interactions with AI. Whether for daily conversations, smart device control, or personalized services, the intelligent cockpit intuitively understands and anticipates user needs.

Localized Product Adaptation

AITO has developed variants tailored to the Middle East, incorporating numerous localized features and R&D adaptations to ensure compliance with local driving conditions. These models are designed to meet diverse mobility needs and include tri-lingual interactions (Chinese, English, Arabic) while integrating seamlessly with local digital ecosystems. In rigorous testing against harsh desert conditions, these vehicles show enhanced dust and heat resistance, optimized thermal management systems, and compliance with local regulations, including UAE's eCall standards.

Global-Local Strategy

AITO is fostering a 'glocal' strategy, blending global reach with local adaptation, validated through extensive testing across Europe, Asia, and the Middle East. The vehicles have met UAE market entry certification, and AITO is enhancing its local presence with a competence center in Amsterdam and a manufacturing facility in Indonesia, complemented by plans for more local centers worldwide to elevate product quality and user experience.

Conclusion

The essence of AITO's new luxury concept is deeply rooted in continuous investment in technological research and development. By collaborating with leading global industry partners, AITO combines international expertise to create truly exceptional vehicles. Ultimately, AITO's commitment is centered around understanding and addressing customer needs, ensuring that every innovation resonates with users globally, making every journey an embodiment of new luxury.