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Unveiling the Secrets of Beautiful Branding

In a fast-paced business landscape, the essence of branding has transformed significantly. Companies today must not only showcase their products but also resonate with customers on a deeper level. This evolution has been spearheaded by Shibajimu, Japan's busiest branding agency, which has been at the forefront of holistic brand creation for over 20 years. With a portfolio of over 400 successful projects spanning various sectors including corporate, hospitality, retail, and urban development, Shibajimu's expertise in branding practices has continually set them apart.

In a significant move, Shibajimu has announced the upcoming release of their first book titled "How to Create a Beautiful Brand". Scheduled to hit the shelves on October 1, 2025, this book encapsulates the agency's methodologies and insights drawn from years of hands-on experience in the branding sphere. Alongside its release, the book is now available for pre-order on Amazon, creating a buzz across the industry.

Why Focus on Beautiful Branding Now?

In today’s digital age, where social media and word-of-mouth dictate market trends, businesses must strive beyond mere pricing and functionality. Customers increasingly seek brands that articulate a clear purpose and evoke emotional connections. Recognizing this shift, Shibajimu's book focuses on the critical elements that inform effective branding, including the fundamental questions of why a brand exists and how it can engage and cultivate a dedicated following.

The book is designed to serve as a practical guide, offering frameworks that can be readily applied by entrepreneurs, marketers, and PR professionals. It emphasizes the significance of a cohesive brand identity and provides actionable strategies for developing and sustaining a brand in this competitive landscape.

Key Features of the Book

• - Brand Design Starting with Why: The book elucidates the methods for clarifying a brand’s reason for being and how to align this understanding throughout the organization.
• - Strategizing Consistent Touchpoints: It discusses the integration of various customer touchpoints such as products, services, spaces, and PR efforts into a single narrative.
• - Exclusive Concept Book Reveal: For the first time, the book presents the 'concept book,' previously shared only in limited settings, complete with real-world examples.
• - Sustainable Brand Management: It outlines systems for maintaining, vetting, and enhancing brands as valuable assets that grow over time.

Author's Vision

Shibajimu is driven by a simple yet impactful vision: to create beautiful brands. The agency believes that the beauty of branding not only enriches businesses but also enchants and uplifts society as a whole. As noted by the agency’s representative, Yoko Shibata, the encounter with a beautiful brand brings happiness to people, fostering a ripple effect throughout the community.

Through this book, Shibajimu hopes more individuals will appreciate the wonders of branding and continue the exhilarating journey of brand creation. The agency aspires to witness Japan cultivate an array of remarkable brands that garner recognition worldwide. With this spirit guiding them, they invite readers to join them in the ongoing journey of creating beautiful brands.

Book Details

• - Title: How to Create a Beautiful Brand: Principles from 400 Projects Crafted by Shibajimu
• - Author: Yoko Shibata Office (Shibajimu)
• - Release Date: October 1, 2025
• - Price: ¥2,200 (incl. tax)
• - ISBN: 978-4-88335-631-7
• - Publisher: Sendenkaigi Co., Ltd.
• - Amazon Pre-order Page: Amazon Link

About Shibajimu

Founded in 2004 by Yoko Shibata, Shibajimu specializes in branding consultancy. They emphasize the intrinsic values of brands, developing concepts and stories that resonate on an emotional level with audiences. Their commitment to creating brands that clients feel proud of is evident through their diverse portfolio, which includes renowned projects like the Japan Pavilion restaurant at the Milan Expo and various urban branding initiatives.

For more information, please visit Shibajimu Official Website.