#USA #Bethesda #Marriott Bonvoy #Marriott International #Sonder Holdings

Marriott International Ends Its Agreement with Sonder Holdings

On November 11, 2025, Marriott International, Inc. (NASDAQ: MAR) made a significant announcement regarding the status of its licensing agreement with Sonder Holdings Inc. (NASDAQ: SOND). The world-renowned hotel chain has officially terminated its agreement with Sonder, citing a failure to meet specific contractual obligations.

This decision marks a major transition for both Marriott and Sonder, a company that provides short-term rentals and accommodation services. With the termination of this agreement, Sonder properties are no longer affiliated with Marriott Bonvoy, resulting in a halt to new reservations through Marriott's platforms. Customers looking to book accommodations at Sonder properties will need to explore alternative options, as the connection with the Marriott brand will no longer be in effect.

Immediate Customer Support and Transition Plans

In response to this sudden change, Marriott's immediate priority is to support guests currently staying at Sonder properties and those with upcoming reservations. The company has taken measures to ensure minimal disruption for its customers, reaching out directly to those who booked via Marriott's own channels, such as the website, mobile app, and global reservations centers.

Customers who booked their stays through third-party online travel agencies are advised to contact those agencies for assistance. Marriott is committed to providing the best possible service and ensuring that all questions or concerns about current and future bookings at Sonder properties are addressed promptly through its customer service channels.

Background on Marriott International

Marriott International is headquartered in Bethesda, Maryland, and stands as one of the largest hotel chains globally. With a portfolio of over 9,700 properties across more than 30 renowned brands in 143 countries and territories as of September 30, 2025, Marriott has established itself as a key player in the hospitality industry. The firm operates, franchises, and licenses hotels and other types of accommodations, offering the highly praised Marriott Bonvoy® travel platform can cater to a variety of guests' preferences and needs.

Future Projections and Company Statements

The press release also included prospective statements regarding Marriott’s plans to mitigate the impact of this agreement’s termination. Management has expressed their intent to focus on enhancing customer experiences and are prepared for any potential challenges that may arise due to this change. However, the statement included caution about the inherent risks and uncertainties that come with such business transitions, emphasizing that results might vary from expectations due to unforeseen factors.

As the hospitality landscape continues to evolve, this split illustrates the challenges companies face in maintaining successful partnerships, particularly in a dynamic market where customer experience is paramount. Marriott aims to navigate this transition effectively while continuing to provide exceptional service to all guests.

For further updates about Marriott International and its initiatives, interested parties can visit www.marriott.com or follow Marriott on social media for the latest developments.

Conclusion

In conclusion, Marriott International's decision to end its licensing agreement with Sonder reflects a strategic move to realign its business objectives amidst performance challenges. As Marriott looks to the future, it remains dedicated to supporting its guests and enhancing its brand across its various platforms. The impact of this decision will likely reverberate through the hospitality sector as other companies assess their own partnerships and customer commitments moving forward.