#USA #AI #New York #PR Newswire #Amplify

PR Newswire Amplifies Content with AI Features

In a recent announcement, PR Newswire has unveiled significant enhancements to its PR Newswire Amplify™ platform, focusing on harnessing artificial intelligence (AI) to optimize content creation and measurement. These new features are designed to help brands improve how their stories are presented and discovered by both readers and AI systems, which is crucial in today’s rapidly changing digital landscape.

Key Features of the Update

AI Readiness Analysis

One of the standout additions is the AI Readiness Analysis tool. This feature evaluates the text of press releases and provides immediate recommendations aimed at enhancing both Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). By improving the format, phrasing, and overall content quality of a press release, brands can significantly increase their visibility in digital searches, making it more likely that their content will be highlighted by AI-generated results.

Create+ Feature

Moreover, the updated platform includes the innovative Create+ feature. This tool allows users to convert a single press release into a comprehensive multichannel campaign. It introduces two new content formats:

• - Articles: Editorial-style content that builds credibility and aims to attract earned media coverage.
• - Info-bites: Customizable AI-generated images that incorporate text and logos designed to enhance audience engagement and shareability.

Feature Story Amplification

Another exciting functionality is the Feature Story Amplification, empowering brands to operate like journalists. Brands can now share pre-written, editorial-quality stories across a vast network of over 4,000 trusted news outlets. This ensures that their articles can be easily published by editors, effectively improving chances for media coverage, higher SEO rankings, and enhanced brand authority.

AI-Powered Summaries and Analysis

The platform also now includes AI-generated summaries in the Report module, designed to provide quick insights into campaign performance and critical takeaways. Furthermore, the newly introduced Traffic Source Analysis tool tracks visits from AI search engines, offering brands valuable insights into how artificial intelligence is directing traffic to their content.

Impressive Results from Early Users

Many users who have leveraged PR Newswire’s AI tools have reported impressive outcomes. On average, they have seen a:

• - 21% increase in press release views
• - Twofold increase in engagement levels
• - 12% improvement in content quality

These statistics highlight the transformative impact of integrating AI into PR strategies.

Commitment to Evolving Technology

PR Newswire continues to demonstrate its commitment to evolving its platform to meet the needs of modern communicators. The latest updates to PR Newswire Amplify™ reflect a dedication to offering cutting-edge tools that ensure maximum visibility and measurable impact for every story. Brands that wish to significantly amplify their reach are encouraged to explore the full capabilities of the updated platform today.

About PR Newswire

Founded 70 years ago, PR Newswire maintains its position as a leading press release distribution partner with an unmatched global reach of over 500,000 newsrooms, websites, journalists, and influencers. The company boasts solutions that cater to today’s PR and communication challenges, ranging from award-winning content services to comprehensive media newsroom products. International availability stretches across 170 countries and 40 languages, solidifying PR Newswire’s status as a crucial resource for brands looking to share their most significant announcements with a global audience.

Overall, the enhancements to the PR Newswire Amplify™ platform are set to redefine the way brands communicate and engage with their audiences in an increasingly AI-driven media landscape.