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Oklahoma Joe's Unleashes The Beast in Partnership with PBR

As the excitement around Professional Bull Riders' (PBR) Unleash The Beast Tour intensifies, Oklahoma Joe's, renowned for its top-quality smokers and grills, is making significant strides to cement its presence through an ongoing partnership with PBR. This collaboration makes Oklahoma Joe's the Official Smoker of the Carolina Cowboys as they embark on an exhilarating 2026 season.

This partnership is more than just a branding exercise; it's a strategic effort to connect with fans at various events, through engaging content, and unique retail promotions. During the Unleash The Beast Tour, Oklahoma Joe's has taken part in ten major events, which include four significant stops that are highlighted nationally. Fans can spot Oklahoma Joe's branding across multiple platforms, including CBS Sports and Paramount+, while also enjoying in-store promotions at retail giant Academy Sports + Outdoors. The partnership has been designed to create unforgettable experiences and touchpoints for fans.

Oklahoma Joe's is offering a range of initiatives, including a national sweepstakes that grants fans a chance to win tickets to the highly anticipated PBR World Finals. This competition also includes VIP hospitality experiences and the popular “Smokin' Hot Takes” series, which showcases rider previews and insights.

Highlighting the importance of this collaboration, PBR Rider Clay Guiton expressed enthusiasm over the partnership: "I'm fired up to team up with Oklahoma Joe's Smokers! There's nothing better than putting in the work all day and then kicking back with some great barbecue done right. All PBR fans need to get an Oklahoma Joe's smoker for their home."

As the tour heads towards its climax at the PBR World Finals, expected to attract up to 30,000 fans over two weekends, Oklahoma Joe's will extend its engagement into PBR's team competition for the Carolina Cowboys. The brand will ensure visibility through brand placements on team jerseys, in-stadium signage, video board promotions, and social media content that features both riders and team events.

In addition to this, fans can look forward to exclusive events like the Carolina Cowboy Days, set to take place in Winston-Salem this fall, along with additional sweepstakes. This initiative will not only provide an opportunity for fans to win tickets to the PBR Teams Championship but also grant a unique cookout experience with the team, enhancing the community atmosphere surrounding PBR.

Tom Penner, Group President of Outdoor Brands, LLC, remarked, "PBR reflects the same grit, authenticity, and passion that defines Oklahoma Joe's. We've created meaningful connections with fans throughout the Unleash The Beast Tour, and we’re thrilled to carry that energy into the team element of the sport with the Carolina Cowboys."

The PBR community, boasting over 72 million global fans, presents an extraordinary platform for Oklahoma Joe's to engage with passionate audiences. As the bond between Oklahoma Joe's and PBR strengthens, the company promises to continue weaving its presence throughout both the tour and team competitions, linking fans closer to the sport through community-based experiences enriched by the joys of great barbecue.

About Oklahoma Joe's

Oklahoma Joe's is part of the W.C. Bradley Co., a leading manufacturer of outdoor cooking solutions aimed at uniting people daily. With over 40 years of expertise in the industry, Oklahoma Joe's is celebrated for its craftsmanship and robust design, ensuring that every smoker delivers authentic, live-fire barbecue flavor. To learn more, visit OklahomaJoes.com or engage with them on social platforms like Facebook, X, Instagram, and YouTube.