#China #Hisense #Qingdao #Phantom Blade Zero #RGB gaming

Hisense Partners with Phantom Blade Zero

In an exciting announcement, Hisense, a leading global electronics and home appliance brand, has confirmed its partnership with the upcoming video game Phantom Blade Zero. This collaboration will position Hisense as the official global partner, providing television and monitor solutions for this highly anticipated title developed by S-GAME. The partnership aims to bring forth a new generation of gaming experiences that leverage Hisense's advanced imaging technology to immerse players deeper into the gameplay.

The partnership will be officially presented at the Gamescom LATAM 2026, where Hisense plans to showcase how its display technologies can enhance real gaming scenarios, enriching player immersion. The core of this collaboration centers on Hisense's superior display technology, which promises to deliver vivid color expression and exceptional contrast performance. For Phantom Blade Zero, this translates to smoother visual processing during combat, richer environmental details, and atmospheric lighting effects that bring its cinematic, Wuxia-style world to life.

As players take on the role of a warrior navigating through fate, they will experience unprecedented realism with every movement, shadow, and blow rendered in great detail. Paul Zhang, the CEO of Hisense Global Commercial Center, elaborated on this by stating, "Great gaming experiences are built on emotional immersion and precise feedback. For a title like Phantom Blade Zero, where Wuxia aesthetics meet fast-paced action, our display technology is designed to accurately convey every motion and mood—allowing players to not only see the world but feel a part of it."

In addition, Julius Li, the Marketing Director at S-GAME, expressed excitement about the collaboration, stating, "Together, we are bringing a fully immersive cinematic experience to a global audience, featuring breathtaking fast-paced battles, a fascinating KungfuPunk realm, and an engaging Wuxia story filled with intertwined fates, passions, and rivalries. Every blow, scene, and dramatic moment will feel alive and strikingly real."

Founded in 1969, Hisense has grown into a globally recognized leader in home appliances and consumer electronics, operating in over 160 countries and providing high-quality multimedia products, domestic appliances, and smart IT solutions. According to Omdia, Hisense ranks as the world's top manufacturer in the segment of televisions with screens 100 inches and larger from 2023 to 2025. As the pioneer of RGB MiniLED technology, Hisense continues to lead innovations in next-generation display options.

Furthermore, Hisense's role as the official sponsor of the 2026 FIFA World Cup reflects its commitment to global sports partnerships, connecting with audiences worldwide. This venture with Phantom Blade Zero is another step towards fostering deeper connections with gamers through advanced visual experiences that make every game not just a play, but an impactful journey.

Overall, as Hisense pushes its vision of innovation and a brighter life forward, it continues to embrace a human-centered approach to innovation—linking cutting-edge display technology with meaningful user experiences. This partnership not only draws players closer to the worlds they play in but also enriches the visuals that are not just lively but intuitive and immersive.