#Japan #Tokyo #Tote Bag #JOHN SMEDLEY #re-wrap

Exciting Collaboration: JOHN SMEDLEY x re-wrap

In a delightful fusion of history and sustainability, the renowned British knitwear brand JOHN SMEDLEY, founded in 1784, has partnered with the social enterprise re-wrap to introduce a unique line of tote bags. This collaboration marks JOHN SMEDLEY’s first venture into bags, commemorating a remarkable 240 years in business with a product that embodies both quality and environmental consciousness.

A Lesson in History

The tote bags, exclusively launched in Japan, are crafted from organic cotton canvas. They come in two sizes—SMALL and LARGE—and draw inspiration from the brand's extensive design archives that date back over 240 years. The LARGE version features a bold print of packaging designs from the early 1930s, signifying the artistic styles of a bygone era in underwear manufacturing. Conversely, the SMALL tote incorporates a delightful embroidered motif of the JAY BIRD, a decorative emblem that is synonymous with the JOHN SMEDLEY brand, reflecting its rich heritage.

Quality Meets Sustainability

JOHN SMEDLEY has long been synonymous with premium craftsmanship, utilizing the finest natural materials like Sea Island cotton, merino wool, cashmere, and silk. The introduction of this reusable tote bag aligns seamlessly with their commitment to quality and sustainability. By collaborating with re-wrap, the brand not only creates a market for eco-friendly products but also channels revenue back into communities in South India, supporting local women and farmers.

The brand has gained the prestigious Royal Warrant, a mark of excellence awarded to those who have supplied goods to the British royal family. This symbol is proudly featured alongside the brand logo on the tote bags, further enhancing their appeal.

A Touch of British Lifestyle

As the UK continues to embrace eco-friendly practices, many popular shops have begun offering their own branded tote bags. The JOHN SMEDLEY and re-wrap collaboration aims to bring a slice of British lifestyle to Japan, encouraging customers to cherish the elegance of British fashion through items that underscore environmental responsibility. Made from the same beautiful organic cotton canvas, these bags align with contemporary trends while paying homage to classic British design sensibilities.

The bags are not only perfect for daily outings but also serve as thoughtful gifts, seamlessly integrating into various aspects of life. Each piece invites users to carry a bit of heritage and sustainability wherever they go.

Product Details

• - Product Name: JOHN SMEDLEY x re-wrap Organic Cotton Canvas Bag
• - Release Date: October 3, 2025
• - Pricing:

- SMALL: ¥5,500 (including tax)
- LARGE: ¥8,800 (including tax)

• - Sizes:

- LARGE: W36cm x H39cm x G12cm
- SMALL: W24cm x H26cm x G10cm

• - Country of Manufacture: Made in India

Connect with JOHN SMEDLEY

For more details about this collaboration and to explore their full range of products, visit the official website or check out their Instagram at @johnsmedleyknitwear.jp. Experience the best of British craftsmanship and sustainable fashion through these beautifully designed tote bags!