Hands Shibuya Store Revamps Offerings for an Enhanced Shopping Experience

A Revitalized Shopping Experience at Hands Shibuya

The Hands Shibuya Store, operated by Handa Co., Ltd. and based in Shinjuku, Tokyo, is taking its offerings to the next level with the launch of the "Lifestyle Editorial Handbook Project." This initiative aims to enhance the variety of products available in certain categories, promoting a fun shopping experience tailored to modern consumer behaviors.

In today’s diverse shopping landscape, while the number of choices has expanded, the phenomenon known as "choice fatigue" is becoming increasingly prevalent, especially among younger consumers. They face the dilemma of having too many options to choose from. Concurrently, there is a growing demand for tangible in-store experiences, where customers want to feel the satisfaction of making their own choices by engaging with the products directly.

With this backdrop, the Hands Shibuya Store is creating an inviting retail environment designed to spark joy in navigating the vast selections while leading customers to unexpected finds or the perfect products. The store aims to make the act of browsing a delightful adventure, reflecting the motto of the "Lifestyle Editorial Handbook." As part of this project, the store will continue to present exciting in-store shopping experiences unique to physical retail.

Highlights of the Redesigned Store

The revamped store features numerous dedicated sections targeted at different interests:

B2C Floor: "HANDS x NANICA Mystery Solving Event"

An immersive puzzle-solving event designed in collaboration with Takara-sha invites participants to traverse a labyrinth that links reality with narrative worlds across 24 floors. Using LINE and a booklet, players will solve puzzles to gather forgotten emotions, making for a unique interactive experience.

B1A Floor: "HANDS Manhole Base Shibuya"

Showcasing over 500 manhole-related products, this area encourages guests to appreciate the quirky beauty of Japanese designer manholes. Curated by Hidetaka Yamada from NISHIMURA PROJECT, it features exclusive items, including unique manhole designs like the one depicting Hachiko and its owner from the local area.

B1C Floor: "All Things Adhesive at Hands"

With over 250 types of adhesives available, this section categorizes adhesives by purpose, ensuring customers can easily discover the right product for their specific needs—whether for everyday repairs or serious DIY projects.

B1C Floor: "Disaster Preparedness Hub"

This comprehensive area boasts around 400 disaster preparedness items and 300 security products, designed to educate urban lifestyles on the latest and most effective ways to be prepared. The offerings cater to the nuances of daily life, proposing insightful solutions for safety and security.

1B Floor: "Design Underground Shibuya Base"

Great for nostalgia, this section features vintage cassette tapes from the golden age of the '70s to '90s, known for superior sound quality and durability.

2A Floor: "The World of Sofubi"

Over 400 Soft Vinyl figures are on display, from classic Showa era monsters to contemporary designs, creating a nostalgic yet current selection for collectors and enthusiasts alike.

3A Floor: "Insoles That Encourage Walking"

With more than 200 types of insoles, customers can sample and compare options to find the best fit for comfort and support, especially suited for sports and daily use.

These are just a few of the exciting areas within the Hands Shibuya Store, all designed to enhance the customer experience.

The Concept of the "Lifestyle Editorial Handbook" Project

This project positions the retail space as an interactive "handbook," inviting customers to discover and enjoy products as if they were exploring a cult classic. It aims to evoke the magical feeling of childhood wonder found in the pages of a book. Through various projects and events, Hands strives to support encounters that foster passion and creativity.

Looking ahead, Hands Shibuya hopes to continue offering exhilarating shopping experiences that resonate with individuals while celebrating the rich history of the brand, which will mark its 50th anniversary in August 2026. As the countdown to this significant milestone begins, plans for various campaigns and events are in the works, aimed at engaging customers in fresh and imaginative ways.

For more information, please visit the special website at Hands Special Site.