#Japan #Tokyo #Eco-Friendliness #KNT365 #MUJI LOGO

KNT365: A New Era of Eco-Friendly Living

KNT365, short for Kei Enu Ti San Roku Go, is an innovative lifestyle brand that emphasizes sustainability and eco-friendliness. Recently, the company undertook a significant rebranding initiative, which included a refreshed logo and an updated website. Founded in Shimokitazawa and now based in Tokyo, KNT365 has carved a niche for itself by using recycled materials, particularly polyester fibers made from recycled PET bottles, produced domestically at their factory in Osaka.

The Brand's New Identity

The rebranding project was executed in collaboration with George Creative Company, aiming to create a brand that resonates with a broader audience while maintaining its core values. The new logo features sleek typography that enhances readability and simplicity, crafting a refined brand image. It captures the essence of KNT365's commitment to producing items that are beneficial to the earth, people, and animals—promising “365 days of goodness.”

With the flagship store, “THE KNT365 HOUSE,” and their online stores, KNT365 is set to launch the MUJI LOGO series on September 30, 2025. This range integrates KNT365’s new logo and has been designed based on customer feedback for simple, plain pieces that can easily match any outfit. This represents KNT365’s first attempt at crafting a series that is entirely devoid of patterns, emphasizing an elegant minimalist approach to the existing catalog of vibrant patterned designs.

Highlights of the Rebranding

Website updates are another critical aspect of KNT365's rebranding. The new site is user-friendly, offering easier navigation and access to essential information. Areas of enhancement include the introduction of an “Edition” label on collaboration pieces to highlight their uniqueness, along with a dedicated artist introduction page. The site also introduces a “NEWS” section, ensuring customers stay informed about updates and events associated with the brand. This relaunch signifies more than a mere design overhaul; it embodies KNT365’s mission of producing eco-friendly items that bring color to everyday life.

The Launch of the MUJI LOGO Series

The MUJI LOGO series, featuring KNT365's revitalized logo, includes three product lines: Mam, Co-Knitty, and Me-Knitty. Each line comprises ten color options and focuses on timeless appeal, gender neutrality, and environmental consciousness without skimping on durability.
1. Me-Knitty: Available for ¥3,850, this bag is perfect for carrying everyday essentials. Its design encourages color pairing, evoking excitement when arranged together.
2. Co-Knitty: Priced at ¥4,950, this versatile bag is compact yet spacious enough to store lunchboxes and water bottles, making it an ideal secondary bag.
3. Mam: The largest bag in the collection, retailing at ¥6,050, combines practicality with style, suitable for various uses ranging from commuting to being a chic travel companion.

What’s Next for KNT365?

With a fresh brand image and an exciting new product line, KNT365 is committed to completing its vision of eco-friendly living. The company remains resolute about creating sustainable pieces that support a smoother interaction between human life and nature. Under the guidance of President Atsushi Kunii, KNT365 continues to innovate and inspire individuals towards more eco-conscious lifestyles.

The MUJI LOGO series will be available both online and at the KNT365 flagship store, ensuring global access to the simplicity and elegance that KNT365 stands for, and promising to make a lasting impact in the world of sustainable fashion.
For more details, visit the KNT365 official website.