Hotto Motto Unveils Exciting Imabari Chashu Tamago Rice Campaign on Social Media

In an exciting move, Hotto Motto, the popular takeout bento chain, is marking the launch of its Imabari Chashu Tamago Rice series with a thrilling social media campaign running from May 20 to May 24, 2026. As of the end of April 2026, Hotto Motto operates 2,423 stores across Japan, continuing to expand its reach and connect with customers. The company actively shares updates and promotional content through its official social media platforms, X (formerly Twitter) and Instagram.

Campaign Overview

The campaign features two distinct segments on different platforms:

- On X:

1. Follow the official Hotto Motto account (@hottomotto_com).
2. Engage with the designated campaign post using the provided hashtags.

Prizes:
- Hotto Motto e-money worth 500 yen.
- Total winners: 100.
- Campaign period: 10:00 AM on May 20 to 11:59 PM on May 24.

Participants can enter daily throughout the campaign period as posts will be made each morning at 10:00. Importantly, following the official account and utilizing the hashtag #ほっともっと (“Hotto Motto”) are mandatory for valid entries.

- On Instagram:

1. Follow the official Hotto Motto account (@hottomotto_official).
2. Like the campaign post made by the official account.

Prize:
- A BRUNO steam iron.
- Total winners: 1.
- The campaign period is the same as on X.

Winners will be notified directly via DM from the Hotto Motto Instagram account after May 25. Similar to X, both following the account and liking the campaign post are required to qualify.

New Launch Products

This campaign also coincides with the launch of the Imabari Chashu Tamago Rice series, carefully supervised by the Imabari Chashu Tamago Rice Global Promotion Committee. The new product offerings include:

- Imabari Chashu Tamago Rice at 690 yen.
- W Imabari Chashu Tamago Rice (double meat) at 950 yen.

These meals, featuring rich flavors and quality ingredients, are set to wow fans and newcomers alike when they officially launch on May 20, 2026.

Convenient Ordering Options

In addition to this exciting promotion, customers can take advantage of Hotto Motto’s convenient online ordering system. This feature allows customers to place orders up to six days in advance, reserve party platters, and enjoy special app-only coupons.

For more information or to explore Hotto Motto's online ordering options, visit:
Hotto Motto Online Ordering
Customers with inquiries regarding the campaign can reach out to the Hotto Motto Customer Center through their website or by phone during office hours from 10:00 AM to 5:30 PM.