Wheels Up Receives Notice from NYSE on Listing Standards Compliance

Wheels Up Faces NYSE Notice and Future Steps

On December 17, 2025, Wheels Up Experience Inc. (NYSE: UP) received an official notice from the New York Stock Exchange regarding its compliance with the continued listing standards. This notification was triggered due to Wheels Up's average stock closing price failing to meet the $1.00 threshold over a 30-day trading period, which is a requirement for companies listed on the NYSE. Despite this setback, Wheels Up is determined to advance its strategic initiatives aimed at transforming its operational framework and enhancing its service offerings.

The company is currently undergoing a substantial multi-year business transformation, which includes significant changes to its fleet. Specifically, Wheels Up is transitioning to utilize Bombardier Challenger 300 series and Embraer Phenom 300 series jets. These efforts are designed not only to streamline operations but also to improve flight service quality for their members and customers.

Wheels Up's management remains optimistic about its strategic direction, which also involves improving efficiency and reducing overhead costs. The company anticipates annual savings of around $70 million in costs when these changes are fully implemented by mid-2026. Additionally, the company is leveraging its exclusive partnership with Delta Air Lines, a key aspect of its strategy aimed at delivering enhanced services throughout each customer journey. This collaboration is set to provide premium solutions that cater to a diverse range of client needs.

While the NYSE notice does not bring immediate consequences in terms of stock trading, Wheels Up has a timeframe of six months from the receipt of the notice to rectify this situation and regain compliance with the minimum price requirement. The company has been authorized by its shareholders to undertake a reverse stock split if necessary, which could help increase the stock price and restore compliance with NYSE standards. However, as of the latest updates, the Board of Directors has yet to approve a reverse stock split.

Despite the challenges posed by the stock price compliance notice, Wheels Up’s strategic vision to fortify its business model focuses on achieving sustainable profitability in the long-term. This initiative is about more than simply meeting NYSE requirements; it’s about ensuring that Wheels Up can provide value to its stakeholders and maintain its standing as a leader in the on-demand private aviation market.

In summary, Wheels Up is not only addressing the concerns arising from the NYSE notice but is also actively working on several fronts to build a resilient business. By continually assessing operational efficiencies, enhancing its fleet, and leveraging partnerships, Wheels Up aims to adapt to the dynamic aviation landscape and remain a competitive entity in the industry. As it progresses, stakeholders will closely monitor the company’s performance and strategic decisions in the following months.