An Unforgettable Cultural Experience at TOKYU KABUKICHO TOWER
TOKYU KABUKICHO TOWER, managed by TST Entertainment in Shinjuku, is set to host an extraordinary collaboration event titled "新参者 二〇二五 in TOKYU KABUKICHO TOWER" from November 8 to November 30, 2025. This event will bring together the captivating live performances of the new entrants from the坂道series, including 乃木坂46, 櫻坂46, and 日向坂46, promising a visual and auditory feast for fans and visitors alike.
This event revolves around the concept of "extremes of liking,” showcasing the rich tapestry of culture that defines Shinjuku. With a variety of collaborative initiatives, attendees can expect exclusive merchandise, delicious collaboration foods, and stunning decor themed around the坂道series. This initiative is part of the promotion of the debut year of the new group members, highlighting their excitement and anxiety as they step into the spotlight.
The key visual captures the essence of Shinjuku as a bustling cultural hub, blending various art styles that reflect Japan's contemporary illustration culture. Featuring original illustrations from renowned artists closely associated with the坂道group, it speaks to the journey of these new entrants as they aspire to reach a global audience. The event slogan, "突きぬけろ、私。" encapsulates the spirit of overcoming challenges and embarking on their careers as idols.
Event Details
From November 1, preceding the live performances, the follow collaborative features will be accessible:
- - 新参者 二〇二五 POP-UP STORE: Located on the fifth floor, this pop-up store will showcase uniquely designed merchandise including posters and stickers that are exclusive to this event.
- - Collaboration Foods: Available at various dining locations in the tower, including新宿カブキhall and THEATER MILANO-Za, visitors can enjoy special foods and drinks themed around the new entrants of each坂道group. Exciting menu items include delicious pancakes, gelato, and original drinks that will not only satiate your appetite but also provide exclusive member cards with every purchase.
- - Indoor Decorations: Visitors will be embraced by the ambiance as the entire facility transforms with new entrant-themed decorations, performance visuals, and photo opportunities.
Live performances will commence from November 8, where each group will host an extraordinary series of ten concerts showcasing their talents. These performances are set to not only entertain but also engage every audience member with the unique charm of the坂道series.
Special Train Promotions
To commemorate this exciting event, both the 東急東横線 and 東急田園都市線 will feature specially designed trains decorated with visuals from the新参者 initiative. This unique traveling advertisement will circulate for approximately one month, enriching the public with the artistic flair of this collaboration.
The event aims to be a cultural bridge, offering local Japanese audiences and international visitors alike a taste of the vibrant idol culture uniquely present in Japan. As the event unfolds, fans are encouraged to uncover more details through Tokyu KABUKICHO TOWER's official website and social media channels.
In conclusion,
新参者 二〇二五 in TOKYU KABUKICHO TOWER promises to deliver an unparalleled experience where culture, music, and culinary delights converge. Join us in celebrating this momentous occasion with坂道series and create memories that will last a lifetime.