Swig Takes Bold Steps to Expand Its Franchise Network Nationwide

Swig, renowned for pioneering the dirty soda beverage category, is gearing up for significant nationwide growth. The company recently announced pivotal organizational changes aimed at enhancing its expansion strategy. Todd Smith, who previously served as Chief Commercial Officer, has been elevated to the position of President, while franchise development expert Shannon Swenson has joined as Chief of Franchise Partnerships. Together, they are expected to spearhead initiatives that will make Swig’s unique beverage offerings accessible to a broader audience across the United States.

"This is a crucial time for Swig as the demand for unique and personalized beverage choices continues to rise," commented CEO Alex Dunn. "With Todd's expertise and Shannon's proven track record in franchise development, we believe we have the right team in place to accelerate our growth and establish Swig as the go-to destination for delightful, customizable drinks."

Smith's leadership history at Swig is marked by considerable achievements. As Chief Commercial Officer, he oversaw supply chain operations, real estate acquisitions, and restaurant construction, which laid a solid foundation for his new role. Now, as President, he aims to leverage these experiences to scout prime locations for new company-owned stores while collaborating with Swenson to develop a frictionless franchise program.

Reflecting on his promotion, Smith expressed gratitude to the executive team for their confidence in him, stating, "Swig has consistently raised the bar in drink innovation, and I'm thrilled to play a part in sharing our exceptional experience with fans across the nation."

Swenson brings a wealth of experience to Swig, having previously served as Senior Vice President of Franchise Development at Dave's Hot Chicken. Under her guidance, that brand expanded to 360 locations globally, securing over 1,400 franchise commitments and achieving a valuation exceeding a billion dollars. At Swig, she will be instrumental in crafting a franchise strategy designed to harness the brand’s existing 124-store footprint and attract new franchise partners eager to enter the dirty soda market.

"Swig is on the brink of becoming a breakout franchise," Swenson noted confidently. "With its delectable offerings, a proven business model, and an exceptional corporate culture, I am excited to help propel the brand forward and introduce its delightful beverages to new communities throughout the country."

About Swig

Founded in 2010, Swig is the home of the Original Dirty Soda® and has quickly emerged as one of the most successful and fastest-growing beverage brands in the U.S. At its core, Swig revolutionized the way consumers enjoy soda by blending traditional flavors with unique ingredients, including fresh fruits, purees, and creams. Their product lineup not only features various dirty sodas but also includes Refreshers—water-based drinks—and Revivers, a customizable energy drink. Currently, with over 120 locations across 16 states, Swig continues to attract customers seeking refreshing and exciting beverage options.

For more information on this innovative brand and its offerings, please visit SwigDrinks.com.