Ayaka Nakamachi Launches ASUNE Skincare Line at Don Quijote Stores Nationwide

Ayaka Nakamachi's Skincare Brand ASUNE Set to Launch

Ayaka Nakamachi, a renowned YouTuber and influencer, is making waves in the beauty industry with her new skincare brand, ASUNE. The brand's highly anticipated line will officially launch on May 9, 2025, at Don Quijote stores across Japan. This exciting debut includes four essential skincare products that aim to provide effective and accessible solutions for skincare enthusiasts.

Product Lineup

The initial offering from ASUNE will consist of the following products:
1. Bamboo Toner (150ml) - Priced at ¥1,870 (including tax)
2. Vitamin Milk (50ml) - Priced at ¥2,200 (including tax)
3. Cica Cream (50ml) - Priced at ¥2,200 (including tax)
4. Matte Cover Cushion Foundation (SPF47 PA++, 15g) - Priced at ¥2,970 (including tax)

Bamboo Toner

ASUNE's Bamboo Toner has quickly become a bestseller, offering a solution to skin troubles while promoting a healthy complexion. Formulated with bamboo water, known for its resilience in harsh environments, this toner is designed to help stabilize sensitive skin affected by external factors.

Vitamin Milk

Known for its illuminating properties, the Vitamin Milk is enriched with Vitamin C derivatives and hyaluronic acid, making it a moisturizing lightweight emulsion that brightens and revitalizes dull skin. This product targets uneven skin tone and provides a boost of hydration.

Cica Cream

The Cica Cream serves as a perfect end to any skincare routine. It focuses on hydration and strengthening the skin's barrier while preventing irritation, thanks to its Cica ingredients. With a lightweight feel, it can be used daily to support healthy skin.

Matte Cover Cushion Foundation

The Matte Cover Cushion Foundation adheres closely to the skin while addressing oiliness, delivering a smooth, matte finish without the need for powder. Available in two shades, Light Beige and Natural Beige, it is designed to enhance the complexion seamlessly while protecting against sun damage.

Brand Philosophy

ASUNE is built on the concept of providing effective skincare in a playful, inviting manner, ensuring that even those new to skincare can easily incorporate it into their routine. The brand combines practicality with a visually appealing aesthetic that lifts your mood and makes skincare an enjoyable part of daily life.

About Ayaka Nakamachi

Born on January 10, 2001, in Tokyo, Ayaka Nakamachi has been captivating audiences since her high school days. She rose to fame after winning a local beauty contest and has since become a prominent influencer in the Z-generation community, amassing over one million subscribers on both her individual and sibling YouTube channels. Her engaging content and authentic style resonate with fans, landing her consistently at the top of trending charts.