Virtual Wall Officially Launches Innovative Secondary Trading Feature for Real Estate Crowdfunding

Virtual Wall Introduces Secondary Trading Feature

On May 27, 2025, Virtual Wall Co., Ltd., headquartered in Minato, Tokyo, officially launched its secondary trading feature for its SaaS-based real estate crowdfunding system, Gokuraku. This new functionality aims to address growing investor demand for flexibility and liquidity in the crowdfunding market.

Understanding the Need for Secondary Trading

As the real estate crowdfunding market continues to expand, investors are increasingly seeking mechanisms that allow for a secure and flexible participation. A recent survey conducted by Virtual Wall in November 2024 found that 80% of respondents expressed interest in utilizing a secondary trading function. This demonstrates a prevalent concern: the anxiety of having funds locked up without the ability to sell before the project matures.

The secondary trading option provides a much-needed solution, allowing investors to transfer their shares even mid-fund. This flexibility greatly enhances psychological comfort by ensuring investors can access their funds whenever required.

In the evolving landscape of crowdfunding, offering secondary trading could become a crucial deciding factor for investors looking to choose between various funds. Having this capability makes a crowdfunding platform more attractive.

Key Features of Gokuraku's Secondary Trading

The secondary trading feature of Gokuraku leverages electronic transaction systems and blockchain technology to ensure that the transfer of shares is both secure and straightforward, facilitated entirely online. Here are some of the primary benefits:

1. Streamlined Setup

Once a fund is registered, the basic setup for making it eligible for secondary trading is simple and hassle-free. There are no cumbersome procedures involved.

2. Secure Transactions

Utilizing blockchain technology ensures that the data management is incredibly secure, making it resilient against tampering and other security risks.

3. Enhanced Safety

To maintain transaction safety, Virtual Wall is implementing a regulatory sandbox framework, ensuring compliance while validating digital third-party opposition requirements.

Five Advantages for Companies Utilizing the Feature

The implementation of the secondary trading function offers various benefits for businesses:

- Increased Appeal to Investors: By allowing for the possibility of exiting investments, companies can attract a larger pool of investors, as potential participants will be more willing to invest if they know they can sell their shares midway through.

- Differentiation in Market: Companies can compete based on “fund design” rather than solely on yield rates or management periods, giving them a unique edge in the market.

- Increased Trust Levels: Making funds more marketable can lead to increased application and retention rates, as exit strategies become apparent before purchase.

- Boost in Reputation: Businesses tapping into this feature may receive heightened recognition from media, partners, and financial institutions for their innovative approaches.

- Powerful Marketing Asset: Being “secondary trading compliant” becomes a strong keyword that can be utilized across advertising, landing pages, and sales materials, enhancing their market presence.

Upcoming Seminar on Secondary Trading

In celebration of this feature's official rollout, Virtual Wall plans to host a seminar in July 2025. This event will cover the essentials of secondary trading, its benefits, and practical points, offering participants valuable insights. Advanced bookings for the event are currently being accepted, with more details to be announced soon.

About Virtual Wall Co., Ltd.

Virtual Wall is dedicated to creating an open investment and financial community where everyone can easily access financial opportunities, embodying the brand message: "Make the Norm For the Future."

Through its services like Gokuraku, the company aims to contribute to the market expansion of real estate crowdfunding and social lending, providing new choices and establishing a "new norm" in investment.

For inquiries, you can contact:

- Email: [email protected]
- Phone: 03-6268-8659 (Contact: Matsubara)