Colorful Casting Secures 450 Million Yen in Pre-Series A Funding to Expand Entertainment Platform

Colorful Casting Secures New Funding

Colorful Casting Inc., based in Shibuya, Tokyo, recently announced the successful completion of a significant funding round, raising approximately 450 million yen in its pre-Series A investment phase. This funding was primarily supported by Nippon Sōhatsu Group (TSE Standard: 7814) among other investors, which has now elevated the total amount raised to 670 million yen since the company's inception.

Background and Objectives of the Funding

Colorful Casting is on a mission to connect unique personalities in an inclusive environment with the motto: “Your individuality is everyone’s potential.” This platform facilitates connections between those seeking talents — be they influencers, models, actors, voice actors, artists, musicians, or dancers — and fans. As the user base is projected to exceed 100,000 by August 2025, this platform has become a crucial tool for companies aiming to amplify brand recognition and for individuals wanting to showcase their talents.

The recent influx of funds aims to integrate and streamline the existing services offered by Colorful Casting, propelling the growth and acceleration of the business further.

Details of the Funding

- Amount Raised: 450 million yen
- Funding Method: Third-party allocation of shares
- Main Investors: Nippon Sōhatsu Group and others

Use of Funds

The raised capital will be directed towards three essential areas:
1. Development of products and enhancement of new features.
2. Strengthening marketing efforts and increasing brand recognition.
3. Reinforcing recruitment of engineers and business talents.

Key Services Offered

Colorful Casting specializes in a variety of offerings aimed at maximizing individual influence and assisting businesses in branding and marketing. Some of the principal services include:

- Promotion Service: Engage in influencer marketing campaigns at an industry-low subscription rate starting from 10,000 yen per month, allowing brands to connect with multiple influencers for effective promotional outreach.
- Casting Service: This flexible service allows for various casting requirements, such as image models, discussions, monitoring, ambassadors, and social media advertisement models.
- Event Service: One of the most vibrant aspects of Colorful Casting is its event services, enabling the organization of popular vote events, giveaways, auditions, and surveys — all tools for generating buzz in an advertising-skeptic market.

Upcoming Features

In the near future, Colorful Casting will introduce the Insight Service, designed to help companies develop more effective casting and promotional strategies. This service will utilize data analysis to visualize influencer metrics and support optimal casting and program planning.

Future Developments

The funding round significantly bolsters Colorful Casting's ambition to develop the largest entertainment application within Japan while also aiming for overseas expansion, starting with South Korea. Alongside its enhanced services, including insights, tipping mechanisms, shops, fan clubs, and job matching services, the goal is to create a society where individuality thrives.

The company anticipates a continuous increase in user engagement and plans to deliver innovative consumer services.

Recruitment Opportunities

Colorful Casting is committed to constructing a new entertainment infrastructure that connects people and opportunities, guided by the ethos that “Your individuality is everyone’s potential.” We are a team dedicated to realizing the dreams of others while pursuing our own ambitions. We are on the lookout for collaborators who resonate with this vision.

For more details, please visit our Careers Page.

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Company Overview

- Company Name: Colorful Casting Inc.
- Location: 33F, Shibuya Hikarie, 2-21-1 Shibuya, Tokyo
- CEO: Toyoki Matsumoto
- Established: September 2019
- Capital: 325 million yen
- Official Website: Colorful Casting

With this latest funding, Colorful Casting is poised to create a lasting impact in the entertainment industry by fostering unique talents and facilitating their growth.