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Jumex and AriZona Unveil Jumex Energy™

Grupo Jumex and AriZona Beverages have officially expanded their partnership with the introduction of Jumex Energy™, a vibrant new line of energy drinks. Designed for health-conscious consumers, Jumex Energy™ combines the beloved fruit nectars from Jumex with a specialized performance-boosting formula.

The launch includes two tantalizing flavors, Mango and Strawberry. Each drink is carefully crafted with 150 mg of caffeine, alongside essential vitamins such as C, B5, B6, and B12, and a performance blend featuring taurine, guarana, and ginseng. This unique combination aims to provide consumers with the energy and focus they need throughout their day, whether they're working, exercising, or simply on the move.

Salvi Folch, CEO of Grupo Jumex, expressed the intention behind the new product, stating, "At Jumex, we are deeply attuned to our consumers' preferences, and Jumex Energy™ is a direct reflection of that—vibrant, flavorful, and full of energy." The company emphasizes that this drink meets the rising consumer demand for functional beverages that are not only effective but also authentic and tasty.

The energy drink market has witnessed explosive growth in recent years, with consumers increasingly searching for options that offer both performance benefits and genuine flavors. Jumex Energy™ aims to fill this gap by delivering a refreshing alternative to traditional energy drinks while maintaining Jumex’s commitment to using real fruit.

Lightly carbonated, Jumex Energy™ offers a fizzy refreshment that enhances the drinking experience. Additionally, the inclusion of vitamins designed to support energy production, alongside natural ingredients, makes it an appealing choice for health-oriented consumers. These drinks promise to cater to a diverse audience, capturing the interest of busy professionals, students, and anyone in need of an energy boost.

Abid Rizvi, CEO of AriZona Beverages, shared his excitement about the collaboration, noting that combining both companies' strengths has led to a product that values authenticity and quality. "Our collaboration with Grupo Jumex has been a narrative of shared values and innovation. After the triumph of Jumex Hard®, we are thrilled to venture into the energy category with Jumex Energy™."

Jumex Energy™ not only signifies a new chapter for Grupo Jumex but also highlights the evolution of beverage choices available in today's market. As consumers continue to seek options that align with their lifestyles, this new launch positions both Jumex and AriZona strategically to meet and exceed those expectations.

For those eager to learn more about Jumex Energy™ or to find out where to purchase it, further details can be found at www.jumexenergy.com or follow @jumexenergy on various social media platforms.

About Grupo Jumex

Founded in 1961, Grupo Jumex has established itself as a leading Mexican beverage company. Renowned for its recognizable "little blue can", the company boasts an extensive portfolio that includes fruit nectars, juices, and now, energy drinks. With operations in Mexico, the U.S., and globally, Grupo Jumex blends tradition with innovation to provide high-quality products. Recently, the company launched Jumex® USA to enhance its presence through new product initiatives and collaborations.

About AriZona Beverages

Founded in Brooklyn in 1992, AriZona Beverages is a family-run company that prides itself on delivering high-quality drinks in uniquely designed, accessible packaging. The creators behind America's favorite ready-to-drink iced tea, AriZona has cultivated a loyal customer base thanks to its commitment to authenticity and affordability.

In conclusion, Jumex Energy™ represents more than just a new beverage; it symbolizes a continued commitment to meeting consumer demands in a rapidly evolving market by providing energizing options that taste great.