Kohler's 'Design Changes Everything' Campaign with Laura Kim Unveiled at NY Fashion Week

Kohler's Transformative Design Campaign



Kohler Co., a renowned leader in kitchen and bathroom products, has recently launched its latest initiative, "Design Changes Everything," featuring Laura Kim, the Co-Creative Director of Monse and Oscar de la Renta. This campaign embodies the idea that thoughtful design has the power to elevate the mundane into the extraordinary.

  • - The Power of Design
Kohler's partnership with Kim champions the philosophy that design can reshape experiences in both fashion and home decor. By showcasing the sleek lines and bold simplicity of the Veil Smart Toilet, this collaboration emphasizes Kohler's commitment to combining artistry with innovation.

"Design is about redefining experiences and bringing beauty to unexpected spaces. Through this campaign, we want to highlight how thoughtful design transcends the ordinary," said Kanika Ajmera, Kohler's Senior Director of Marketing.

  • - A Bespoke Creation
The collaboration debuted a stunning bespoke dress designed by Kim during Monse's Fall/Winter 2025 runway show on February 9, 2025, at New York Fashion Week. The dress draws inspiration from the Veil Toilet's sophisticated silhouette and distinctive honed black finish, mirroring its textural depth and sculptural form.

The flowing black chiffon of the dress embodies elegance and femininity, while the bold leather straps introduce a balance of softness and strength. Kim's design ethos is rooted in the belief that great design embraces duality, melding practicality with artistic expression.

  • - Kim's Vision
"From what we wear to the objects we use daily, design is a continuous journey," explained Kim. She further noted that chiffon, with its shimmering layers and texture, reflects the luxurious appeal of the Kohler Veil. The smart toilet, which integrates cutting-edge technology with a minimalist aesthetic, aims to enhance the bathroom experience through personalization and modern style.

  • - Innovation Meets Artistry
Kohler's Veil Smart Toilet stands as a testament to the brand's legacy of innovation. Combining exceptional functionality with artistic beauty, it represents the essence of modern design, tailored to complement various styles. The honed black finish invites admiration, while the technology inside ensures an unmatched user experience.

  • - Conclusion
Kohler's "Design Changes Everything" campaign is a celebration of how thoughtful design can transform everyday moments into something remarkable. Through this collaboration with Laura Kim, the project underscores a shared vision of innovation and elegance, elevating both the functional and aesthetic aspects of our daily lives. For more details, visit Kohler's website.

With over 150 years of history, Kohler continues to lead in creating sustainable solutions and enhancing people's living standards, confident that great design not only shapes environments but also elevates experiences.

About Kohler Co.


Founded in 1873, Kohler is dedicated to designing products that promote gracious living and sustainable practices. The company heads various initiatives, including the Innovation For Good platform focusing on providing clean water and safe sanitation for underserved communities.

About Laura Kim


Laura Kim’s journey from a young fashion enthusiast in South Korea to a prominent figure in the industry illustrates her dedication to the craft. As co-Creative Director of Oscar de la Renta and co-founder of Monse, Kim's influence in fashion design highlights her belief in the transformative power of design.

With expertise and inspiration drawn from her experiences, Laura Kim embodies the essence of innovation, continually pushing the boundaries of design across disciplines.

Topics Consumer Products & Retail)

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