#Japan #Tokyo #DearOne #ARUTANA #betrend

Enhancing Retail Marketing: A New Collaboration Between DearOne and betrend

In a strategic move to empower retail businesses in Japan, DearOne, a subsidiary of NTT Docomo focused on marketing innovations, recently announced its partnership with betrend, a company specializing in customer relationship management (CRM) solutions. This collaboration aims to integrate DearOne's retail media platform, ARUTANA, with betrend's advanced CRM system, thereby providing retail companies with new revenue-generating avenues through innovative advertising strategies.

The Concept Behind ARUTANA

ARUTANA is designed to transform official retail applications into an integrated advertising network, enabling broad-based advertising distribution. Essentially, advertisers can engage with multiple retail official apps simultaneously, targeting consumers at key points in their shopping journey. The special feature of ARUTANA is that about 75% of the app activations occur within retail locations, which maximizes potential reach and increases the likelihood of initial and repeat purchases. With a substantial monthly active user count of approximately 42.5 million, the platform has a far-reaching impact on the retail sector across its partnered apps.

Understanding betrend

On the other side of this partnership is betrend, a CRM platform which emphasizes store promotions and customer management. Betrend is tailored to adapt to the ever-evolving customer interaction and purchasing behaviors, supporting retail businesses by enhancing operational efficiency through seamless integrations with various external systems. It further emphasizes facilitating the Omnichannel Experience (OMO) and digitization (DX) for retail companies, assuring limited financial burden while establishing valuable connections with external systems through its partner program, ‘betrend connect.’

New Revenue Streams for Retailers

With ARUTANA now included in the betrend connect roster, retail companies adopting the betrend system can utilize their promotional apps as part of the ARUTANA advertising network. This addition enables them to reach a broader audience and unlock new revenue streams without the need for significant upfront investments. Using simple management dashboards, they can effortlessly control ad placements within their apps and monetize them effectively.

Future Prospects

Through this collaboration, DearOne aims not only to accelerate the integration of ARUTANA into retail companies but also to contribute significantly to the development of the retail media market. By serving as a trusted partner, DearOne is committed to fostering growth within retail enterprises, fortifying their marketing capabilities in a rapidly evolving economy.

About DearOne

DearOne, a new business-oriented subsidiary of NTT Docomo, provides comprehensive marketing tools including the multipurpose app-building platform ModuleApps 2.0, alongside its core retail media platform, ARUTANA. The company also supports digital product growth through various marketing technology tools such as CDPs, analytics, and customer engagement solutions.

For more information about ARUTANA, please visit ARUTANA.

To learn more about the smart CRM platform betrend, check out their website at betrend.