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Dive into the World of GUCCI Flora

GUCCI Beauty is set to captivate beauty enthusiasts with its latest release: the exclusive makeup collection inspired by the vibrant energy of the new Flora Gorgeous Orchid Eau de Parfum Intense. This addition to the Flora fragrance line embodies confidence, creativity, and the natural beauty of femininity, appealing to those seeking to celebrate their individuality through makeup.

A New Fragrance Experience

The Flora Gorgeous Orchid Eau de Parfum Intense is crafted to evoke an assertive and rich fragrance experience. At the heart, a creamy vanilla orchid radiates confidence, complemented beautifully by a salty ozonic accord that adds a fresh burst of energy. As the fragrance unfolds, a dark cocoa accord wraps you in a velvety embrace, balancing gourmand sweetness with a mineral hint that shines brightly. This layered scent tells a story of self-empowerment and is epitomized by Grammy-winning artist and multi-platinum singer Miley Cyrus, who embodies this captivating fragrance's essence in the campaign.

The Flora Collection's Legacy

The Flora fragrance collection stands as a tribute to imagination, freedom, femininity, and the power of confidence. These scents celebrate a woman's creative spirit and evoke vibrant inspirations. The new fragrance amplifies the warm glow of the original Flora Gorgeous Orchid Eau de Parfum, blending gentle sweetness with a transparent and pure luminescence that reflects the wearer's inner strength and individuality.

Philosophy of the Scent

Miley Cyrus believes strongly in the emotional power of fragrance: "This scent intertwines gourmand notes, luminous florals, airy nuances, and profound amber, awakening a kaleidoscope of sensations. It’s meant to attract and leave an unforgettable impression while enhancing your uniqueness."

The Flora Gorgeous Orchid Eau de Parfum Intense is encased in a stunning gold bottle, inspired by the soft golden light just before dusk. The vibrant floral print designed by artist Vittorio Accornero in 1966 adorns both the bottle and its packaging, embodying the fragrance's depth and charm through its lively colors.

The Exclusive Makeup Collection

Inspired by this fragrant energy, GUCCI presents an exclusive makeup collection featuring two standout products: the GUCCI Flora Eye Palette (Sunset Orchid) and the GUCCI Rouge de Beauté Brillant (Limited Edition) in two beautiful shades, 122 Eliza Ginger and 130 Elsa Hazel.

Eye Palette

The limited GUCCI Flora Eye Palette (Sunset Orchid) encapsulates limitless possibilities within its colorful format. This all-in-one palette includes ten vibrant shades ranging from bright neutrals to deeper tones, enhancing creativity in eye makeup looks. With a mirror and adorned with the iconic Flora pattern, it's reminiscent of a vibrant flower garden. Each shade offers long-lasting pigmentation with textures that range from buttery matte to silky shimmer, ensuring a diverse makeup experience.

Palette Shades Overview:

• - 01 Siena Brown (Matte): A warm, gleaming chocolate brown.
• - 02 Sierra Sand (Matte): A terra-cotta hue reminiscent of the earth.
• - 03 Golden Dusk (Shimmer): An elegant gold that catches the light beautifully.
• - 04 Muted Rose (Matte): A neutral rosewood.
• - 05 Mint Dew (Shimmer): A pearl-like mint color with silver nuances.
• - 06 Walnut Brown (Matte): Adds depth with a deep brown.
• - 07 Berry Copper (Satin): A dark red berry with a copper finish.
• - 08 Rosy Gold (Satin): A coral rose sparkling with gold.
• - 09 Frosted Hazel (Satin): A bright, glowing light brown.
• - 10 Sunlit Green (Satin): A moss green accented with gold sheen.

Looks Inspired by Fragrance

The collection also inspires four distinct makeup looks that celebrate the essence of both Flora Gorgeous Gardenia and Flora Gorgeous Orchid:
1. Gorgeous Gardenia Look: Utilize Frosted Hazel on the entire eyelid; blend Muted Rose at the outer corners and use Mint Dew to highlight the inner corners.
2. Gorgeous Orchid Look: Mix Sierra Sand and Berry Copper for the lid, using Golden Dusk to add a central highlight.
3. Gorgeous Gardenia Intense Look: Apply Muted Rose to the outer corners and Frosted Hazel to the center; finish with Golden Dusk for inner corner illumination.
4. Gorgeous Orchid Intense Look: Cover the lid with Sierra Sand and blend Walnut Brown on the outer corners, highlighting with Berry Copper.

Limited Edition Lipsticks

The limited GUCCI Rouge de Beauté Brillant lipsticks provide a glowing impact, beautifully complementing eye looks. Infused with hyaluronic acid, black rose oil, and peony oil, they deliver moisture and long-lasting color. The two new shades echo the warm golden glow:

• - 122 Eliza Ginger: A neutral, warm brown resonating with earthiness.
• - 130 Elsa Hazel: A warm color that combines almond with soft beige.

Launch Date and Pricing

Mark your calendars! The new GUCCI Flora Gorgeous Orchid Eau de Parfum Intense and its corresponding makeup collection will launch on September 1, 2026.

• - Eau de Parfum: 10ml for ¥5,170, 30ml for ¥12,540, 50ml for ¥17,820, and 100ml for ¥24,970 (tax included).
• - Flora Eye Palette: 14g for ¥12,100 (limited edition).
• - Rouge de Beauté Brillant (Limited Edition): ¥6,930 each (limited edition).

The advertising campaign for this collection captures the vibrant energy of the Flora pattern, showcasing nature's endless beauty amidst soft evening light, perfectly harmonizing the worlds of makeup and fragrance. Expect lingering joy and surprise as these products illuminate creativity and self-expression in stunning new ways.