DeLMO Revamps Brand Logo, Emphasizing Human Connections and Values

DeLMO's Exciting Brand Logo Revamp

DeLMO, a vertical short video material service, has recently unveiled a new brand logo designed to reflect its evolution and the values it stands for. Provided by identify Inc., based in Minato, Tokyo, the rebranding marks a significant change following five years of rapid growth and expansion for the service since its launch in 2020.

The Story Behind the Logo Refresh

Since its inception with "DeLMO for ad / creator," DeLMO has accumulated over 140,000 video materials and expanded into new realms, including the introduction of TikTok Shop. This growth prompted a reflective journey, considering the feelings of creators, clients, and the DeLMO team. The revamped logo signifies that DeLMO is more than just an advertising material platform; it acts as a catalyst of connection among people. The decision to refresh the logo was aimed at symbolizing this evolution, as DeLMO looks forward to 2025 and beyond.

Meaning Behind the New Logo

The redesigned logo maintains elements of DeLMO's previous identity while intuitively incorporating human-centric values, individuality, diversity, and harmony. The logo represents DeLMO's past achievements and its aspirations for the future. In the years ahead, DeLMO aims to deepen and enrich connections in the digital landscape.

DeLMO's brand message emphasizes a vision where every expression is recognized as an aspect of personal identity, moving beyond basic judgments of good and bad.

DeLMO's Vision for the Future

Emphasizing respect for each creator's expression, DeLMO seeks to facilitate a world where values circulate, connect, and lead to new creations. Instead of merely focusing on cost or efficiency, DeLMO wishes to be a platform that acknowledges the preciousness of expression and delivers this value to society.

Therefore, the services provided by DeLMO are not about chasing the lowest prices or maximizing efficiency. The support from clients to creators blossoms into fresh expressions that eventually rotate back to clients, creating a ripple effect that expands into the broader community and society. This principle governs DeLMO’s special value proposition.

About identify Inc.

identify Inc. operates under the vision of creating an era where everything becomes an identity. Alongside DeLMO, they provide support for side businesses and utilize creators well-versed in TikTok Shop. Through the services like DeLMO, the company empowers individuals to create a future where every identity is celebrated.

If you want to learn more about DeLMO or have inquiries, please visit DeLMO Contact.