Global Aesthetic Report Reveals Surge in Popularity of Eyelid Surgery and More
The latest report from the International Society of Aesthetic Plastic Surgery (ISAPS) reflects a thriving market for aesthetic services, with significant increases noted across various procedures. According to the global survey results, over 35 million aesthetic procedures were recorded in 2025, indicating a growing public interest in cosmetic enhancements.
Among these, nearly 17.9 million were surgical operations performed by plastic surgeons, while non-surgical treatments totaled around 17.3 million. This surge in demand shows a remarkable 9.2% growth over the last four years, suggesting a steady upward trend in both surgical and non-surgical interventions within the sector.
In detail, eyelid surgery took the lead as the most common surgical procedure performed worldwide, followed closely by liposuction, breast augmentation, breast lifts, and tummy tucks. Interestingly, the trend extends to the most favored non-surgical treatments, which include botulinum toxin injections, hyaluronic acid fillers, non-surgical skin tightening, and hair removal. The increase in facial and head procedures is particularly noteworthy, with over 7.6 million total operations recorded in 2024, representing a growth of 3.2%.
Specific statistics reveal that eyelid surgeries alone accounted for more than 2.4 million operations, nose jobs surpassed 1 million, and fat grafting procedures in the face totaled approximately 900,000. Breast procedures also saw high activity levels, with 4.7 million operates related to the chest area. Conversely, body and extremity procedures experienced a decrease of 8.9%, which suggests shifting priorities among patients.
Gender dynamics in aesthetic procedures are also intriguing. Eyelid surgery emerged as the most performed surgical operation among both men and women, highlighting its universal appeal. Breast augmentations topped the list for women, while gynecomastia treatments (for men) followed, along with rhinoplasty. Women accounted for approximately 85.6% of all surgical and 84.8% of non-surgical procedures, leaving men to represent 14.4% and 15.2%, respectively.
Age plays a crucial role in the aesthetic decisions of patients. A significant portion of breast augmentations (49.5%) and genital surgeries were conducted on individuals aged 18 to 34. In contrast, botulinum toxin injections (47%) and liposuction (44%) were most popular among those aged 35 to 50, showcasing a varied landscape of preferences across age demographics. This suggests that younger patients might be more inclined towards surgical enhancements, while those in their middle years gravitate towards non-invasive procedures.
As for global statistics, the United States led the way with over 5.4 million procedures performed, dominating the non-surgical category with more than 3.2 million interventions. Following behind were Brazil and China, with 3.2 million and 2.8 million procedures respectively. The Dominican Republic, Tunisia, and Mexico stood out as the countries attracting the highest proportion of international patients seeking aesthetic work.
Dr. Amin Kalaaji, Chair of the ISAPS Global Survey Committee, emphasized in a statement, "This survey highlights significant changes across 51 international markets, demonstrating patterns that influence service delivery and patient choices. Notably, there was a remarkable surge in breast lifting procedures, marking a 48% increase during the survey period, while eyelid surgery displayed substantial absolute growth within surgical options. However, a concerning trend was noted in non-surgical treatments, particularly a 25% decrease in hyaluronic acid injections.
Patient safety continues to be a critical topic within the aesthetics arena. Dr. Naveen Cavale, Chair of the ISAPS Communication Committee, reminded practitioners and patients alike, "While elective, aesthetic surgery is a serious procedure, with intrinsic risks and potential complications. Safety should remain paramount, so it is advisable for individuals to seek certified, specialized plastic surgeons trained and experienced in these operations."
The ISAPS serves as a leading professional association for accredited plastic surgeons worldwide, committed to fostering and enhancing aesthetic education and practice in the interest of patient safety. For further information on the survey results, readers can visit the ISAPS website at www.isaps.org. Additionally, patient safety guidelines are available at www.isaps.org/discover/patients-home, assuring individuals considering aesthetic procedures are well-informed and responsibly guided in their choices.
Among these, nearly 17.9 million were surgical operations performed by plastic surgeons, while non-surgical treatments totaled around 17.3 million. This surge in demand shows a remarkable 9.2% growth over the last four years, suggesting a steady upward trend in both surgical and non-surgical interventions within the sector.
In detail, eyelid surgery took the lead as the most common surgical procedure performed worldwide, followed closely by liposuction, breast augmentation, breast lifts, and tummy tucks. Interestingly, the trend extends to the most favored non-surgical treatments, which include botulinum toxin injections, hyaluronic acid fillers, non-surgical skin tightening, and hair removal. The increase in facial and head procedures is particularly noteworthy, with over 7.6 million total operations recorded in 2024, representing a growth of 3.2%.
Specific statistics reveal that eyelid surgeries alone accounted for more than 2.4 million operations, nose jobs surpassed 1 million, and fat grafting procedures in the face totaled approximately 900,000. Breast procedures also saw high activity levels, with 4.7 million operates related to the chest area. Conversely, body and extremity procedures experienced a decrease of 8.9%, which suggests shifting priorities among patients.
Gender dynamics in aesthetic procedures are also intriguing. Eyelid surgery emerged as the most performed surgical operation among both men and women, highlighting its universal appeal. Breast augmentations topped the list for women, while gynecomastia treatments (for men) followed, along with rhinoplasty. Women accounted for approximately 85.6% of all surgical and 84.8% of non-surgical procedures, leaving men to represent 14.4% and 15.2%, respectively.
Age plays a crucial role in the aesthetic decisions of patients. A significant portion of breast augmentations (49.5%) and genital surgeries were conducted on individuals aged 18 to 34. In contrast, botulinum toxin injections (47%) and liposuction (44%) were most popular among those aged 35 to 50, showcasing a varied landscape of preferences across age demographics. This suggests that younger patients might be more inclined towards surgical enhancements, while those in their middle years gravitate towards non-invasive procedures.
As for global statistics, the United States led the way with over 5.4 million procedures performed, dominating the non-surgical category with more than 3.2 million interventions. Following behind were Brazil and China, with 3.2 million and 2.8 million procedures respectively. The Dominican Republic, Tunisia, and Mexico stood out as the countries attracting the highest proportion of international patients seeking aesthetic work.
Dr. Amin Kalaaji, Chair of the ISAPS Global Survey Committee, emphasized in a statement, "This survey highlights significant changes across 51 international markets, demonstrating patterns that influence service delivery and patient choices. Notably, there was a remarkable surge in breast lifting procedures, marking a 48% increase during the survey period, while eyelid surgery displayed substantial absolute growth within surgical options. However, a concerning trend was noted in non-surgical treatments, particularly a 25% decrease in hyaluronic acid injections.
Patient safety continues to be a critical topic within the aesthetics arena. Dr. Naveen Cavale, Chair of the ISAPS Communication Committee, reminded practitioners and patients alike, "While elective, aesthetic surgery is a serious procedure, with intrinsic risks and potential complications. Safety should remain paramount, so it is advisable for individuals to seek certified, specialized plastic surgeons trained and experienced in these operations."
The ISAPS serves as a leading professional association for accredited plastic surgeons worldwide, committed to fostering and enhancing aesthetic education and practice in the interest of patient safety. For further information on the survey results, readers can visit the ISAPS website at www.isaps.org. Additionally, patient safety guidelines are available at www.isaps.org/discover/patients-home, assuring individuals considering aesthetic procedures are well-informed and responsibly guided in their choices.
Topics Health）
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