Discover The Luce: St. Pete Beach's Exciting New Resort Opening in 2026

Welcome to The Luce: A Fresh Coastal Retreat



Nestled along the lively shoreline of St. Pete Beach, The Luce is poised to debut in March 2026 as a stunning addition to the area's hospitality scene. Part of Marriott's Tribute Portfolio, this new hotel captures the essence of Florida's Gulf Coast with a blend of modernity and classic charm, inviting guests to immerse themselves in an unforgettable getaway.

Reservations Now Open


Starting January 27, 2026, The Luce is now accepting reservations for stays from March 15, 2026. As a special introductory offer, guests booking their stay before March 31, 2026, can earn 3,000 Marriott Bonvoy points each night by using the promo code S2449. With 200 stylish accommodations, including cozy bungalow studio suites, there’s something for every guest looking for a memorable escape.

Dining Experiences at The Luce


A journey to The Luce wouldn't be complete without exploring its two vibrant dining venues. Sundrop, the hotel’s signature restaurant and bar, emphasizes a coastal-inspired menu featuring both indoor and outdoor seating. Guests can enjoy a festive brunch and a diverse dinner service daily, showcasing local flavors and fresh ingredients.

Soon to join the lineup is the Baby Turtle Beach Club, where casual American Coastal fare meets poolside lounging, perfect for sunbathers craving relaxation or sunset views. Customers can look forward to elevated classic dishes paired with innovative beverages, enhancing the overall coastal dining experience.

Luxurious Amenities and Services


The Luce promises to offer a true beachfront experience, complete with direct access to private beach areas. Guests can unwind on complimentary loungers and umbrellas or take advantage of exclusive Beach Butler Service. The Beach Butlers will be on hand throughout the day, offering personalized services that range from refreshing treats to assistance with belongings and equipment to stay connected at the beach.

Additionally, a curated Vacation Amenity Box is available for purchase, featuring essentials such as sunscreen, moisteners, and beach-friendly accessories to enhance the stay. The property boasts the largest pool in St. Pete Beach, accompanied by a variety of daily activities, ensuring both relaxing and exciting moments.

A Unique Design Inspired by Local Culture


The interior design of The Luce reflects St. Pete's rich history and vibrant culture. Drawing from the tropical beauty of nearby destinations like Sunken Gardens, the luscious patterns, flamingo-pink accents, and modern finishes create a nostalgic yet sophisticated vibe that invites enjoyment and relaxation.

Guestrooms are furnished with plush king or double queen beds, equipped with Lavazza coffee machines, smart TVs, and premium bath products from the Scandinavian brand SACHAJUAN. For heightened luxury, Bungalow Suites feature outdoor lounges for beverages ordered via QR code, while Lanai Rooms are conveniently located steps from the pool, providing a semi-private outdoor area.

Event Spaces for Celebrations


The Luce is also designed with versatility in mind, featuring a total of 14,000 square feet dedicated to event spaces. This includes a grand ballroom and several outdoor venues that offer stunning Gulf Coast views, accommodating up to 200 guests for weddings, corporate retreats, and other celebrations.

Explore Your Surroundings


Strategically situated in the heart of St. Pete Beach, The Luce grants easy access to the local beach, a variety of dining options, and the dynamic cultural scene of Downtown St. Petersburg, known for its art galleries, museums, and indie hotels. Moreover, the hotel is conveniently located near St. Pete-Clearwater International Airport (PIE) and Tampa International Airport (TPA).

To plan your visit, check for availability and explore more about The Luce at thelucehotel.com or connect with them on Instagram @thelucehotelspb. Experience the luxurious retreat that St. Pete Beach has long awaited!

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