#Japan #Tokyo #Japanese Sake #GINZA SIX #SAKE HUNDRED

Immerse Yourself in Japanese Culture at SAKE HUNDRED's Pop-Up Event

As the cherry blossom season approaches, foreign visitors are set to arrive in Japan, eager to indulge in the beauty of sakura and the country's rich culture. In response, the renowned sake brand SAKE HUNDRED is hosting a pop-up event from March 4 to March 30, 2026, at the GINZA SIX shopping complex. This unique opportunity invites guests to sample exquisite Japanese sake while enjoying a beautifully curated space reminiscent of blooming cherry blossoms.

A Unique Experience

The SAKE HUNDRED pop-up event aims to showcase the charm of Japanese culture through bespoke sake tasting experiences. Attendees will not only have the chance to savor various sake options but will also enjoy thoughtfully paired food items that enhance the flavors of each drink. In addition, the event will feature the exclusive pre-sale of 300ml bottles of their signature sake, making it the perfect gift for hanami (flower viewing) occasions, or as a treat to celebrate the arrival of spring.

The design of the tasting environment is sure to create a warm and inviting atmosphere, allowing guests to fully engage with the essence of Japan during this breathtaking season. This is a fantastic chance for both domestic and international visitors to discover and appreciate the world of sake in a captivating setting.

Free Tastings and Expert Guidance

A standout feature of the event will be a free tasting experience, where guests can enjoy a selection of SAKE HUNDRED's offerings without cost. What a delight to randomly discover which unique sake will grace your glass that day! Visitors are encouraged to drop by after shopping or work for a fun and laid-back experience.

In addition to the free tastings, SAKE HUNDRED will offer paid tasting sessions of seven different products, allowing attendees to gain insights into the individual characteristics and allure of each sake. Guided by seasoned professionals, guests will have the chance to learn more about the styles and nuances that make these beverages truly extraordinary.

Tasting Options

• - Tasting (30ml)

- “Ten Sai” and “Ni Kou”: ¥1,650 (tax included)
- “Byakko Bespoke”, “Shirin”, “Hakuso”, and “Shinbosei”: ¥3,300 (tax included)
- “Reihi”: ¥9,900 (tax included)

• - Pairing Set (50ml + Food)

- “Byakko Bespoke”, “Shirin”, “Hakuso”, and “Shinbosei”: ¥5,500 (tax included)

The event promises to delight all who attend, offering a unique exploration of different flavors and styles of SAKE HUNDRED products.

Exclusive New Products

In conjunction with the pop-up event, SAKE HUNDRED will unveil their all-new 300ml bottles of two premium sake options:
1. Byakko Bespoke 300ml: Using the famed Yamadanishiki rice, this sake boasts a perfect balance of sweetness, umami, and acidity, making it ideal as a food pairing companion.
- Price: ¥13,200 (tax included)
- Producer: Tateyama Sake Brewery (Yamagata)

2. Shirin 300ml: Clean and delicate, this sake is aged briefly in Mizunara oak casks, infusing it with a subtle yet distinct oak aroma that reflects the elegance of nature.
- Price: ¥17,600 (tax included)
- Producer: Ouji Jiman (Yamagata)

Both products offer an opportunity for visitors to enjoy sake in more manageable portions, be it for casual tasting, small gatherings, or as delightful souvenirs.

A Broader Mission

SAKE HUNDRED’s overarching goal transcends mere product sales; it aims to weave the brand into the cultural fabric of Japan by appealing directly to international visitors. This initiative marks the company's commitment to provide unique, in-person experiences that connect guests with the heart of Japanese culture, particularly during the popular cherry blossom season.
Readying to welcome an estimated 40 million visitors by 2025, according to the Japan National Tourism Organization, SAKE HUNDRED's strategic location in Ginza capitalizes on the influx of interested travelers, offering them a taste of celebration and tradition in one of Tokyo's most vibrant areas.

Conclusion

The SAKE HUNDRED pop-up at GINZA SIX is certainly a must-visit destination for anyone looking to delve into the world of Japanese sake during the cherry blossom festivities. It provides an insightful platform for cultural exchange and extraordinary culinary experiences, ensuring that both local and international guests take away memorable moments.

Don't miss out on this fantastic opportunity to explore the breadth and depth of sake with SAKE HUNDRED. Mark your calendars and treat yourself to an unforgettable experience!

Event Details:

• - Dates: March 4, 2026, to March 30, 2026
• - Location: GINZA SIX, B2F, Chuo, Tokyo
• - Hours: 10:30 AM to 8:30 PM
• - Special Website: Learn more here