SUKOSHI Takes the U.S. by Storm with New Retail Locations in 2026

SUKOSHI's Expanding Footprint in the U.S.

SUKOSHI, known as North America’s premier destination for Asian beauty products, is gearing up for significant growth with plans to open several new locations across the United States. This expansion will see the company establish its presence in some of the nation’s most renowned shopping centers, marking one of its most substantial growth spurts to date.

New Locations Set to Open

Starting in 2026, SUKOSHI will debut new stores in several key locations, including the prestigious King of Prussia Mall in Pennsylvania, Lenox Square in Atlanta, Aventura Mall in Miami, Bellevue Square in Washington, and Garden State Plaza in New Jersey. This series of openings is a strategic move that will enhance SUKOSHI’s visibility and accessibility within the U.S. market, catering to the growing demand for authentic Asian beauty products.

The Impact of Asian Beauty

Since its inception in 2018, SUKOSHI has positioned itself at the forefront of the Asian beauty movement in North America, distinguished by its carefully curated selection of products and innovative retail design. The company showcases more than 200 brands from Korea, Japan, and beyond, making it a go-to hub for beauty enthusiasts seeking diverse and effective products.

Linda Dang, the CEO of SUKOSHI, emphasized the importance of this expansion, stating, "As Asian beauty continues to shape global standards, we're proud to be leading its expansion across North America. Scaling is not just about opening stores; it is about setting a new standard for Asian beauty and providing customers a space where education and discovery happen naturally."

Building a Community of Beauty

Beyond just retail, SUKOSHI aims to be a comprehensive brand accelerator for Asian beauty brands. By nurturing relationships with emerging and established companies alike, SUKOSHI helps these brands transition from niche markets to mainstream retail spaces. This initiative not only boosts the profile of the brands it partners with but also enriches the shopping experience for consumers.

Furthermore, SUKOSHI’s retail environment features signature pastel interiors and iconic elements, like pink gondolas and cloud lights, fostering an immersive shopping experience that emphasizes beauty education and product efficacy. The company is dedicated to moving beyond temporary trends, focusing on long-term results that resonate with customers.

Exclusive Retailer for Cult Brands

SUKOSHI has also announced its role as the exclusive retailer for several cult-favorite brands such as RED CHAMBER and Girlcult, further expanding its footprint in the Asian beauty market. These partnerships not only enhance SUKOSHI’s product offerings but also serve to elevate the visibility of these brands across North America.

As the landscape for beauty continues to transform and evolve, SUKOSHI remains committed to innovation, accessibility, and creating elevated retail experiences that cater to the needs of beauty seekers. The brand is on a mission to revolutionize how Asian beauty is perceived and experienced in the United States, making such solutions available in traditional retail settings.

Looking Ahead

With plans to open 40 new stores by the end of the expansion phase, SUKOSHI sets a promising precedent for the Asian beauty industry in North America. This expansion reflects consumers' growing interest in authenticity, diversity, and the powerful influence of cultural backgrounds in beauty. As SUKOSHI continues to expand its reach, it also respects and honors the cultural significance of the products it offers, making it an essential player in the future of beauty retail.

By bridging the gap between traditional retail experiences and modern, impactful beauty solutions, SUKOSHI stands poised to change the perception and accessibility of Asian beauty in the North American landscape. Whether you are a beauty aficionado or someone new to Asian beauty, SUKOSHI promises an engaging and informative shopping experience that celebrates diversity and innovation.