Global Declaration on Wines and Spirits Unveiled at Chishui River Forum 2025

Recently, the Global Declaration on wines and spirits from the Chishui River Valley was officially published during the 2025 Chishui River Forum, held in the Guizhou Province of southwest China. This declaration calls for a transformative commitment to sustainability across the wine and spirits industry, addressing significant contemporary challenges.

The forum, themed "Interweaving Harmony," attracted nearly 400 participants, including notable industry stakeholders from both national and international spheres. Attendees comprised representatives from renowned companies within the wine and spirits sector, along with industry experts who gathered to exchange insights and discuss the future trajectory of the global spirits industry.

This pivotal event was organized by the China Economic Information Service in collaboration with China Moutai, a prominent player in the spirits market, signaling the significance of cooperation among key industry figures in propelling sustainability initiatives.

One of the core emphases of the declaration is a commitment from businesses to protect the environment and preserve ecological balance while ensuring the quality and cultural heritage of beverage production. Moreover, it advocates for responsible alcohol consumption that aligns with societal welfare, underpinning the moral obligations companies have toward their communities.

In the declaration, companies are urged to embrace technological empowerment and integrated development strategies. This is increasingly necessary as the industry faces profound shifts brought on by evolving consumer preferences, especially among younger demographics, including Generation Z. Furthermore, the integration of digital technologies into traditional spirit manufacturing processes presents both challenges and opportunities for innovation and growth.

The declaration encourages companies to foster openness and mutual respect, promoting inclusivity and collaborative learning within the industry. This approach is vital for establishing a synergistic ecosystem where all actors can thrive in harmony.

The challenges faced by the global spirits sector are manifold and include varying consumer preferences, the digital transformation wave, and the imperative for international market adaptability. In light of these challenges, the declaration serves both as a guide and rallying cry for the industry to pivot towards more sustainable and socially responsible practices.

Organizers of the forum highlighted the critical importance of addressing both environmental and social governance in the wine and spirits sector. By taking actionable steps aligned with the declaration, companies can contribute to a resilient ecosystem, fostering sustainable growth that is beneficial for both the industry and the global community.

As the event culminated, it was clear that the essence of the declaration encapsulates not only regulatory needs but also a broader vision for the future of the wine and spirits industry, advocating for collective responsibility and shared progress towards sustainable practices that honor both heritage and innovation in this historic sector.

For further details regarding the forum and the declaration, you can access the full report here. Additionally, a video recap of the event is available here.