Premium Guard Inc. Unveils Innovations and Rebranding at AAPEX 2025

Premium Guard Inc. (PGI), a leading name in the automotive filtration industry, is set to make a significant impression at the upcoming Automotive Aftermarket Products Expo (AAPEX), scheduled for November 4–6, 2025, in Las Vegas. Their booth, A4061, will showcase cutting-edge products, strategic partnerships, and a refreshed brand identity that reaffirms their commitment to innovation in the aftermarket space.

A Focus on Innovation and Strategic Partnerships

PGI's presence at AAPEX reflects its dedication to enhancing the automotive experience through innovation. Anan Bishara, CEO and Founder, emphasizes the importance of this event in the aftermarket industry: "AAPEX is the premier stage for the aftermarket, and we're excited to showcase the innovations and partnerships shaping the next chapter of Premium Guard." This statement underscores PGI's focus on driving forward with new ideas and collaborations that bolster their market position.

Recent developments include the launch of ViAQ (Vehicle Interior Air Quality), a groundbreaking non-invasive diagnostic tool for cabin air filters. This tool, a proud recipient of the 2025 Motor Top 20 Award, aims to revolutionize how both technicians and consumers approach air quality maintenance in vehicles. By offering real-time measurements of in-vehicle air quality and assessing filter effectiveness, ViAQ eliminates guesswork, ensuring transparency and confidence for drivers.

The Premium Guard® Brand Relaunch

At AAPEX 2025, PGI will also highlight the rebranding of its flagship Premium Guard® Filters line. This relaunch underlines PGI's leadership in the filtration category, maintaining the reputation for reliability that the brand has built over the last three decades. Visitors to the booth can expect to see a modernized brand identity complete with an elevated design language and a broader product portfolio.

The revamped branding reflects PGI’s ethos, “Built for the Road Ahead,” marking a significant evolution in their mission to cater to the needs of today’s automotive landscape. The fresh look aims to resonate with a new generation of users while still honoring the legacy of quality that PGI is known for.

A Commitment to the Future of Filtration

As a prominent developer and supplier of automotive filtration solutions, PGI serves a variety of channels including retail, quick lube, and e-commerce. Their extensive expertise goes beyond the Premium Guard® line, empowering them to support numerous successful private-label programs across the industry. This diverse approach is underscored by their commitment to engineering excellence, innovative product design, effective packaging solutions, robust marketing strategies, efficient logistics, and thorough data management.

Through relentless innovation and a customer-centric focus, PGI is setting a new benchmark in the automotive aftermarket, striving for unparalleled quality, agility, and value.

As the date approaches, attendees should mark their calendars and prepare for an enlightening experience at PGI's booth. Witness how Premium Guard Inc. continues to redefine the automotive filtration landscape, embracing change while steadfastly upholding its legacy of quality and service excellence.

For more information, visit PGI’s booth and engage with representatives who are eager to discuss innovations that are shaping the future of automotive filtration.