#CES #Baseus #Bose

Baseus Breaks New Ground in Charging and Audio Innovations

On January 7, 2025, Baseus, a global leader in intelligent technology solutions, captured the spotlight at the CES 2025 product launch event with the theme “Redefining innovation.” The event not only celebrated Baseus as the world’s top brand for retractable power products but also showcased several groundbreaking innovations in the realms of charging and audio technology.

A Legacy of Innovation

As the audience gathered, the palpable excitement was reflected in the poll indicating strong loyalty from Baseus’ existing customer base, while newcomers showed keen interest. North America Sales Director Corey Robinson delivered an uplifting keynote address that documented the remarkable journey of Baseus. From its foundational days in 2011 to its current standing at the forefront of charging, audio, and lifestyle solutions, Robinson's narrative inspired many attendees, reinforcing Baseus' commitment to providing high-quality, user-focused products.

Partnership with Audio Innovators

A standout moment of the event was the announcement of a strategic partnership with Bose, the renowned leader in audio innovation. Baseus’ CEO, CU, articulated the significance of this collaboration, stating, “Our partnership with Bose merges innovation with a shared commitment to delivering exceptional sound and strengthens our audio portfolio.” This collaboration aims to integrate Bose's advanced sound technology into Baseus headphones, setting a new benchmark in audio experiences for users.

Leading the Charging Revolution

Baseus is proud to declare its status as the world's number one brand for retractable power solutions, highlighting two remarkable product lines presented during the event:

• - Nomos Series: Designed specifically for hybrid work environments, this upscale series features a 5-in-1 140W desktop charger and an 8-in-1 charging station, emphasizing convenience and superior performance.
• - EnerCore Series: This line focuses on delivering portable and robust charging solutions tailored for modern lifestyles, affirming Baseus’ dedication to practicality and efficiency.

The incorporation of proprietary BSFT technology ensures users can charge their devices confidently, emphasizing not just speed but also safety and seamless usage. With the innovative designs and features across its charging products, Baseus diverges from the conventional norms of the market.

Celebration of Awards and Recognition

The ethos of innovation at Baseus has culminated in receiving numerous accolades over the years, with the event serving to acknowledge these achievements. Among the highlights were the 2025 CES Innovation Awards Honorees:

• - Spacemate 11-in-1 Docking Station: A versatile hub designed to blend aesthetics with functionality tailored for modern workspaces.
• - EnerGeek MiFi Power Bank: A compact yet powerful solution for users who need to stay connected on the move.

Furthermore, Baseus has consistently triumphed at international design competitions, with over 170 accolades from renowned bodies like iF and Red Dot, reinforcing its commitment to practical yet elegant product design.

Future Vision

With a presence in more than 100 countries and a vast user base exceeding 300 million, Baseus is dedicated to reshaping the consumer electronics landscape. As it steps into an exhilarating chapter in partnership with Bose, Baseus continues to empower users through innovations that emphasize practicality, reliability, and creativity, staying true to its guiding philosophy: