Mercato Accelerates OMO Strategy with LINE Mini App Integration

Mercato Joins Forces with LINE Mini App to Revolutionize OMO Experience

In a significant move to enhance the shopping experience, A2J Inc., based in Minato, Tokyo, has initiated the integration of its innovative e-commerce platform, Mercato, with LINE's Mini App. This groundbreaking collaboration aims to provide users with a seamless shopping experience that bridges physical stores, e-commerce sites, and LINE official accounts without the need for additional development. By allowing LINE users to view and purchase products directly through the Mini App, coupled with unified membership and points management, this integration supports e-commerce businesses with physical stores in maximizing customer lifetime value (LTV) while ensuring operational efficiency.

Context of the Integration

The importance of merging online and offline shopping experiences, known as OMO (Online Merges with Offline), has grown significantly in recent years. LINE’s Mini App has emerged as a popular tool, allowing businesses to extend their engagement with customers without requiring additional app downloads. Many businesses have found it challenging to maintain traditional smartphone applications due to costs and operational issues. Mercato’s standard integration with LINE Mini App aims to address these challenges directly, offering a system that requires no additional development for immediate implementation and a no-code setup that allows for effortless management. This ensures that businesses can utilize apps effectively at a low cost and within a short timeframe.

Features of the LINE Mini App Integration

1. Store Check-In Functionality

Customers can check-in through the LINE Mini App when they visit a store, allowing for the recording of their visit history. This feature can be linked to incentives such as point distribution or special offers, creating promotional strategies tied closely to customer visits.

2. Adding Friends via Official LINE Account

When users add the LINE Mini App, businesses can simultaneously gain friends for their official LINE accounts and access the LINE user IDs, facilitating better customer engagement.

3. Easy Membership Registration

Users can register for e-commerce memberships directly through the LINE Mini App. Linking their LINE accounts enables them to manage their membership cards, points, and purchase history all in one place, ensuring a smoother customer journey.

4. E-Commerce Purchases

The Mini App allows users to browse products and link directly to the e-commerce site's purchasing process. Purchase histories are tied to their LINE accounts, which businesses can leverage for follow-up messages and encourage repeat purchases through effective CRM strategies.

5. E-Commerce Campaign Notifications

Businesses can announce e-commerce campaigns through their official LINE accounts to drive traffic. Users can view and engage with campaign pages directly through the Mini App, encouraging participation.

6. Automated Notifications from LINE

For users who have added the official LINE account as a friend, automated messages can be sent based on behaviors such as purchases or store check-ins. This feature can be instrumental for CRM initiatives aimed at encouraging repeat visits and purchases.

7. Coupon Distribution

Coupons can be generated and displayed within the LINE Mini App, rewarding customer behaviors such as check-ins and purchases, thus promoting return visits and repeat purchases.

Overview of the LINE Mini App Service

The LINE Mini App is an innovative platform that allows businesses to provide their services directly on LINE without requiring additional downloads or registrations. From membership cards to mobile orders and reservation acceptances, businesses can provide crucial notifications at no additional cost. The integration with LINE official accounts streamlines the process of gaining friends while enabling businesses to utilize customer behavior data effectively for promotional activities. It's important to note that the acquisition and utilization of behavior data tied to LINE accounts require user consent.

For further details, please visit the official site.

Overview of Mercato

Mercato is a next-generation cloud-based e-commerce platform built on Japan's leading EC site development achievement with ecbeing. It utilizes AI technology for enhanced operational efficiency, offers intuitive no-code capabilities, ensures high security, and provides automatic upgrades to stay aligned with the latest trends. Moreover, from customer acquisition to CRM, Mercato offers cutting-edge support from e-commerce professionals, helping clients solve issues on their e-commerce sites and achieve success in their e-business endeavors.