Meiji Bulgaria Yogurt Unveils Exclusive Disney-themed Packaging for Summer 2025

Meiji Bulgaria Yogurt Introduces Special Disney Packaging for Summer

In an exciting announcement, Meiji Co., Ltd. has revealed the launch of limited-edition packaging for its iconic Meiji Bulgaria Yogurt line, adorned with beloved Disney characters. This exclusive design aims to bring smiles and joy to dining tables across Japan, starting in late June 2025.

Celebrating 50 Years of Flavor and Fun

Since its debut at the Osaka World Expo in 1970, the Meiji Bulgaria Yogurt brand has maintained a loyal customer base for over 50 years. The special Disney-themed packaging celebrates the yogurt’s 50th anniversary. Introduced in 2023, this campaign has been widely praised, particularly for its cute packaging that attracts not only loyal customers but also new ones drawn by the charming designs.

This year’s collection features a total of 15 unique designs, all focusing on the theme of “Connecting Smiles for a Joyful Dining Experience.” The charming illustrations are sure to delight both Disney fans and the general public, offering a delightful addition to mealtime.

Product Lineup and Pricing

The limited-edition products will include various Meiji Bulgaria Yogurt offerings:

- Meiji Bulgaria Yogurt LB81 Plain (400g)
- Meiji Bulgaria Yogurt LB81 Plain, Fat-free (400g)
- Meiji Bulgaria Yogurt LB81 with Calcium and Iron (400g)

Each item will retail for 308 yen (tax included). The collection highlights the fun of enjoying nutritious yogurt while engaging with beloved characters.

Exciting Promotions and Campaigns

To enhance the joy of this launch, Meiji will host the “Meiji Bulgaria Yogurt: Dream and Magic Campaign,” running from June 23 to September 30, 2025. Customers can collect entry marks from the eligible products and enter to win luxurious prizes, including special invitations to Tokyo Disneyland Resort.

The eligible products for the campaign comprise the various lines of Meiji Bulgaria Yogurt, alongside Meiji Bulgaria Frozen Yogurt Desserts. With a total of 2,000 prizes available, this campaign promises excitement and engagement for yogurt enthusiasts and Disney lovers alike.

More Information

For those eager to dive deeper into this whimsical world, Meiji will launch a special feature on its brand website. From June 23, visitors can explore the whimsical designs of the Disney packaging and learn more about the campaign at the following links:

In conclusion, Meiji Bulgaria Yogurt’s collaboration with Disney is geared towards not only enhancing the eating experience but also fostering health-conscious habits among consumers. With vibrant, playful packaging and engaging promotions, this summer's launch promises to connect families and friends over wholesome yogurt while enjoying the magic of Disney.