#United States #Minneapolis #Genuine Marketing #ZPTAG #Carbon Intensity

Genuine Marketing Group Launches Carbon Intensity Pilot Program

Genuine Marketing Group Inc. (OTC: GMGZ) is setting a new standard in agricultural sustainability with the launch of its ZPTAG® Carbon Intensity Pilot Program. This ambitious initiative, set to kick off on April 14th, will engage with over a dozen farms and cooperatives, aiming to provide farmers with monetization models that support stewardship of their lands. The pilot will not only enhance farmers' economic prospects but also empower them with data-driven insights regarding the sustainability of their agricultural practices.

Aimed at addressing various pain points faced by farmers, the Carbon Intensity Pilot is designed as a user-friendly complement to GMGZ's existing Food Safety Modernization Act (FSMA) solutions. It centers around the validation of data inputs and a streamlined interface through ZPTAG®, making it easier for farmers to engage with complex data. Participating agribusinesses, including established leaders like Farmward Cooperative and Peterson Farms from the Midwest, will be key players in this pilot, offering invaluable feedback on the system's usability and data processing capabilities.

Farmers involved in the pilot will gain early access to the full array of features that assess carbon footprints and related sustainability metrics. This includes monitoring soil health, water quality, crop yields, species diversity and more. With an emphasis on real-world application, GMGZ's initiatives aim to equip farmers with the tools they need to retain healthier ecosystems while ensuring economic viability.

According to Chuck Chastain, CEO of GMGZ, collaborating directly with farmers provides the best foundation for developing effective technological solutions tailored to contemporary agricultural challenges. He stated, “We see ZPTAG® as another tool for farmers and we intend to enhance our carbon intensity feature to serve that purpose efficiently.”

On the other hand, Dennis Schreier, EVP of Operations at Farmward Cooperative, expressed enthusiasm about the collaboration with GMGZ. He noted, “Participating in the ZPTAG® Carbon Intensity Pilot allows us to contribute to building a platform that will help farmers now and in the future.” Their goals align closely, focused on innovating farming practices and improving agricultural sustainability.

The Carbon Intensity Pilot not only seeks to enhance farming methodologies but also aims to drive substantial top-line growth for GMGZ. Following the pilot's completion, the company plans to onboard farmers, processors, manufacturers, and other stakeholders as customers on the ZPTAG® platform. This early adoption aims to establish a framework for expanded customer acquisition and revenue generation as GMGZ gears up for a noteworthy scale-up in the approaching quarters.

In summary, GMGZ is poised to unexpectedly transform the landscape of agricultural sustainability through its ZPTAG® Carbon Intensity Pilot Program. This pilot signifies a comprehensive approach to fostering a sustainably profitable agriculture ecosystem that connects technology with real-world farming challenges. By harnessing cutting-edge capabilities—including API integration and powered by IBM’s generative AI and Watsonx—GMGZ is laser-focused on cultivating a supportive ecosystem for farmers and agribusinesses.

For more information on Genuine Marketing Group Inc., visit genuinemarketinggroup.com.

This initiative not only aligns with the growing need for sustainable agricultural practices but also reinforces GMGZ's commitment to innovation within the agricultural sector. With a strategic focus on integrating smart technologies, the future of farming looks bright, and the path to sustainability is becoming clearer for all involved.

Conclusion

The introduction of the ZPTAG® Carbon Intensity Pilot represents a significant leap forward in how farming operations can utilize available data for improved sustainability and profitability. By prioritizing farmers' needs and sentiments, GMGZ’s initiative is indicative of the positive changes that can arise when commercial efforts are aligned with environmental stewardship.