Immerse Yourself in Aromatic Retreats at the Isetan Shinjuku's Unique Popup Shop

Experience Aromatic Retreats with BALLON and SENN at Isetan Shinjuku

Get ready for an exceptional aromatic exploration as Isetan's Beauty Apothecary in Shinjuku hosts a unique Popup Shop, featuring the collaboration between the well-regarded brands BALLON and SENN. Running from June 11 to June 17, 2025, this event promises a delightful mix of sensory experiences and stimulating conversations around the art of fragrance and self-care.

An Invitation to Retreat

In today's fast-paced world filled with chaos, taking a moment to rejuvenate is essential. The ethos “Less is beauty” drives the creations of SENN, a skin & mind care brand, which seeks to enrich your senses and enhance everyday moments through minimalistic yet effective products. Collaborating with the Tokyo-based fragrance brand BALLON, this Popup Shop will introduce limited-edition aroma bath salts designed to take you on a fragrant journey.

The Aroma Retreat Bath Salt Collection

The star of the event is undoubtedly the Aroma Retreat Bath Salt. Priced at 880 yen (tax included), these salts come in two distinctive fragrances:

- “実_minori”: A rich blend of citrus and floral notes that evoke memories of blooming flowers and ripening fruits.
- “木陰_kokage”: A soothing scent reminiscent of sunlight streaming through moss-covered trees, offering a tranquil bathing experience.

These products aim to transform your bath time into an invigorating retreat space, refreshing your mind and body.

Beyond the Products: Join the Talk Event

On June 14, a special talk event featuring the talented perfumer SARI, who crafted the scents for the bath salts, will take place. Attendees will enjoy a rich discussion led by Izumi Suzuki, the Creative Director of BALLON, and Yuka, a SENN staff member. They will share stories of their retreat experiences from SARI’s atelier in Karuizawa, exploring the nuances of fragrance and the nostalgia it evokes.

Participation in this engaging discussion is free, but limited to 15 attendees. Those who make purchases of 5,500 yen or more at the Popup will receive a complimentary mini bottle of aromatic hydrosol distilled from black文字 branches collected at SARI’s studio.

Event Details

- Date: June 14, 2025
- Time: 5:30 PM
- Location: Isetan Shinjuku Beauty Apothecary, B2F
- Reservation: Available through PassMarket from June 7 to June 13, 2025.

Make sure to arrive five minutes before the event starts, and if you're bringing children, note that pre-registration is required for seats for kids aged six and older.