#Japan #Osaka #Japanese Food #Tsunagaru #World Food India

Showcasing Japanese Cuisine at World Food India 2025

In the ever-growing Indian market, culinary showcases provide an excellent platform for cross-cultural engagement. Tsunagaru Co. from Osaka is set to participate in one of the largest food exhibitions in India, World Food India 2025, taking place from September 25 to 28, 2025, at Pragati Maidan, New Delhi. This event promises a blend of diverse flavors and market insights, aligning with Tsunagaru's mission to enhance Japan's culinary presence abroad.

Background of the Exhibition

With a population exceeding 1.4 billion and a youthful average age of 28, India offers vast potential for the food industry. Tsunagaru’s participation is driven by their commitment to engage with local markets and generate foreign revenue while promoting Japanese food culture. This year, the company is not only exploring Taiwanese-Japanese collaborations and Middle Eastern tourism but is also actively investigating the vibrant Indian food landscape. Following their involvement in the anime-centric event, Mela Mela Anime Japan!, Tsunagaru will focus on food and food culture at World Food India, gathering real-time insights.

Food Products Tested

Tsunagaru will showcase several Japanese food products, including:

• - Sweet bean paste from SHUKA, Kyoto
• - Blueberry jam from Morino Tomodachi Farm in Ehime
• - Various fruit vinegars from Hokkaido Craft Vinegar Co.

These products reflect the high-quality craftsmanship and cultural significance inherent in Japanese cuisine.

Findings from the Indian Market

During the exhibition, Tsunagaru conducted verbal surveys among a diverse group of attendees, from food industry professionals to government officials, which yielded valuable insights into local preferences and market trends. Respondents displayed strong appreciation for products with rich, meaningful stories that convey the quality and passion of their producers. Like global trends, there is a growing demand for organic products, health-conscious options, and quality over quantity. However, local tastes also come into play, with preferences differing across regions—most notably between Delhi and Mumbai.

Localization Efforts

In India, it is estimated that about 40% of the population identifies as vegetarian, and there is a common preference for food products labeled as Pure Vegi🄬. This highlights the necessity for meticulous localization. Tsunagaru is working on establishing networks with wholesalers specializing in organic foods, nuts, and honey, as well as hotel restaurant managers and Japanese businesses. Their goal is to adjust Japanese food offerings to better fit the local palate.

Marketing Strategies and Future Developments

Tsunagaru's approach encompasses various marketing strategies to promote Japanese food culture:

• - Market Research: Analyzing local consumer preferences to validate purchasing willingness.
• - Online Discussions: Hosting real-time exchanges between Indian consumers and Japanese partners for in-depth feedback.
• - Event Support: Providing planning and operational assistance for experience-driven booths at trade shows.
• - Promotional Outreach: Leveraging social media and community-driven campaigns for effective local engagement.
• - Gastronomy Tourism: Developing innovative travel packages that integrate Japanese cultural experiences with culinary tourism.
• - Affluent Tourism Development: Crafting exclusive travel experiences targeting high-net-worth individuals.
• - BtoB Collaborations: Fostering partnerships between Japanese and local businesses.

Following the insights gathered in Delhi, Tsunagaru plans to extend their marketing efforts to other major cities, including Mumbai and Bangalore. Building on their newly formed fan community, they aim to test-sell Japanese products and continuously engage the community for sustained promotional efforts.

About Tsunagaru Co.

Tsunagaru Co. dedicates its efforts to bringing Japan’s culinary treasures to the world, fostering sustainable revenue in local communities. Besides its core business in solutions and inbound tourism, Tsunagaru engages in the overseas development of local resources and experience production. They invite inquiries from companies and local governments looking to explore the Indian market.

Website: https://www.tsunagaru.co.jp
Contact: [email protected]