Batiste Welcomes Olympic Champion Chloe Kim as Global Ambassador

Batiste Announces Chloe Kim as Global Brand Ambassador

In a highly anticipated announcement, Batiste, the leading dry shampoo brand, has declared Chloe Kim, the two-time Olympic Snowboard Champion, as its latest global ambassador. Known for her remarkable athletic performance and individuality, Kim perfectly exemplifies the brand's commitment to empowering individuals to feel confident and refreshed, particularly on those demanding days filled with training and activities.

Caitlin Dodd, Batiste's Director of Brand Management, expressed enthusiasm about the partnership, stating, "We are thrilled to welcome Chloe as our brand ambassador. She is an inspirational athlete and a role model who embodies the core values of the Batiste community. Her confidence and authenticity resonate with our mission to empower every individual through their hair care routine, regardless of how hectic their day may be."

The collaboration with Kim is particularly timely, as her lifestyle encompasses long training sessions, travel, and various outdoor activities that can challenge hair maintenance. Batiste is recognized for providing instant refreshment for hair, absorbing excess oil and revitalizing flat locks without the need for traditional washing. This partnership aims to highlight how Batiste can seamlessly fit into the lives of busy individuals, helping them maintain both style and confidence in their everyday pursuits.

Chloe Kim shared her excitement about the partnership, recalling her first experience with Batiste dry shampoo: "As a long-time user, joining Batiste feels like a dream come true. I found Batiste at my local Target years ago, and it quickly became my go-to product. It’s a game changer for me during intense training when I must be strategic about washing my hair. I am proud to kick off this partnership and eagerly anticipate what’s ahead."

With over 20 variations tailored to different hair colors, textures, and scents, Batiste has secured its position as the number one dry shampoo brand globally. The company emphasizes that taking care of one’s hair is essential not just for aesthetics but also for boosting morale. The perfect hair day can set a positive tone for one’s mindset, and Batiste aims to make beautiful hair accessible and easy for all.

As Kim steps into her role, she will engage in various initiatives that champion confidence and time-saving hair solutions. Her involvement will extend to brand campaigns, social media presence, and live consumer events that showcase the energy of Batiste, uniting the worlds of sports, culture, and beauty under one platform.

The journey of Batiste began in the UK in the 1970s, quickly establishing itself as an essential product in beauty routines. The launch in the U.S. in 2015 further paved the way for its domination in the dry shampoo market, reflecting its adaptability to different lifestyles and its commitment to quality and variety. The brand’s objective is to provide hassle-free solutions that allow individuals to focus less on their hair care routines and more on enjoying life.

In summary, Batiste’s partnership with Chloe Kim marks a significant step in reinforcing the brand’s message of empowerment through self-expression and confidence, ensuring that even the busiest individuals can maintain their best look effortlessly. This collaboration not only celebrates Kim’s achievements but also aligns with Batiste's overarching objective to be a staple in every self-care regimen around the globe.