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Moore Becomes Brand Agency for Alzheimer's Association

The Alzheimer's Association has recently announced its decision to select Moore, a prominent constituent experience management (CXM) company, as its brand agency of record. This partnership follows an extensive review process aimed at enhancing the Association's brand communication and fundraising endeavors.

A Comprehensive Collaboration

Moore's role will encompass managing the overall brand strategy, creative output, and media planning for the Alzheimer's Association. This includes directing brand creative development, executing paid media initiatives, and marketing efforts for both the overarching brand and critical national campaigns. Additionally, Moore will provide targeted support in medical and scientific research communications as well as launching new products that align with the Association's mission. This newly defined collaboration extends Moore's existing relationship with the Association, which had previously focused solely on fundraising efforts.

Kim Postulart, Chief Marketing Officer of the Alzheimer’s Association, emphasized the importance of branding consistency when serving diverse stakeholders such as individuals affected by Alzheimer's, their families, researchers, and advocacy groups. She stated, “Aligning the Alzheimer's Association brand and fundraising with Moore enables us to communicate our mission more effectively, strengthen engagement across every touchpoint, and advance our mission.” Moore’s extensive expertise and diverse capabilities were pivotal in this selection process.

Advancing Alzheimer's Research and Advocacy

The Alzheimer’s Association is renowned for its commitment to improving brain health through leadership in research, advocacy, and community programs. The organization advocates for those affected by Alzheimer's disease and other dementias globally. By integrating marketing efforts with Moore, they aim to enhance their outreach, create cohesive messaging, and strengthen their impact on communities as they work towards prevention, treatment options, and ultimately, a cure.

Gretchen Littlefield, CEO of Moore, expressed gratitude for the opportunity to work alongside one of the most respected health organizations globally. She highlighted that purpose-driven organizations recognize the necessity of creating meaningful experiences that foster a strong connection with constituents. “Through an integrated strategy, we’ll help amplify the Association’s leadership, expand its reach, and accelerate mission impact,” she noted.

The Future of Brain Health Advocacy

The collaboration between Moore and the Alzheimer's Association epitomizes a novel approach to growth strategies that underscores integrated marketing, data, and technology. By fostering a seamless constituent experience across platforms and touchpoints, they aim to build trust, enhance engagement, and drive action related to Alzheimer’s advocacy.

Moore itself is recognized as a leader in the purpose-driven economy, using data intelligence from its platform SimioCloud to create connected experiences. Their partnership with the Alzheimer's Association highlights their commitment to facilitating impactful growth for organizations dedicated to substantial issues.

As the Alzheimer's Association continues its vital work, this strengthened partnership with Moore will not only fortify their brand visibility but also promote an enhanced understanding and support for Alzheimer's disease worldwide. Through dedicated initiatives and a cohesive strategy, both organizations are set to navigate a future focused on improving the lives of those affected by dementia.

For more information on the Alzheimer’s Association and their initiatives, visit their official site at alz.org.