Deckorators Enhances National Reach Through Wausau Supply Partnership

In a pivotal move aimed at expanding its market presence, Deckorators®, a premier brand in the outdoor living sector and part of UFP Industries, Inc. (Nasdaq: UFPI), has announced a significant expansion of its distribution partnership with Wausau Supply Company. This collaboration is set to enhance accessibility to Deckorators' extensive range of decking, railing, and outdoor living products across a broader swath of the United States.

Originally partnering in February 2025, the relationship between Deckorators and Wausau Supply began with a focus on select states: Washington, Idaho, Colorado, Utah, Ohio, Lower Michigan, and Indiana. With this recent expansion, the partnership will extend the reach of Deckorators' products through Wausau's comprehensive network, making it available to dealers in 42 states, ultimately positioning Deckorators to serve all 50 states.

Will Schwartz, the president and CEO of UFP Industries, highlighted the importance of fortifying their distribution capabilities as a strategic step for maintaining growth momentum. He stated, “We’ve made significant investments in manufacturing capacity, innovation, and the Deckorators brand. Strengthening our distribution capabilities is another important step to position the business for continued growth.” By reinforcing its association with Wausau Supply, Deckorators is set to increase its market reach and effectively respond to customer demands, especially with the upcoming building season in 2027.

Wausau Supply is a robust player in the distribution of building products, operating with over 20 distribution centers that cater to a diverse range of dealers across its service area. Brian Miller, the president and CEO of Wausau Supply, expressed enthusiasm about the partnership, stating, “Bringing Deckorators to every market we serve is one of the biggest growth moves in our 79-year history.” He acknowledged the demand from dealers for a distinctive decking and railing line that sets them apart, emphasizing how Deckorators fits that need perfectly.

The newly established broader distribution network means that contractors and dealers can now leverage Deckorators’ full portfolio, including innovative offerings like the Surestone® technology in decking. Additionally, the latest 2027 product introductions, such as the Align Aluminum Railing featuring DropLock™ technology, Essential Aluminum Railing, Elevate decking, and Meridian decking with CoolDeck® technology, will all be part of this expansive reach.

“Having the right distribution partners is critical,” noted Landon Tarvin, President of UFP Retail Solutions. He emphasized the dual focus of Deckorators on bringing innovative products to the market while ensuring that dealers and contractors have the necessary access and support to thrive in conjunction with the growth of the Deckorators brand.

For those unfamiliar, Deckorators is recognized as a pioneering name in the decking and railing industry, being credited for inventing the low-maintenance aluminum balusters category and consistently leading with innovative products. With trending designs, Deckorators empowers DIY enthusiasts and contractors to seamlessly blend indoor and outdoor creative spaces.

Deckorators is a brand operating under UFP Retail Solutions, LLC, which, as mentioned, is a subsidiary of UFP Industries, headquartered in Grand Rapids, Michigan. To explore more about their incredible range of decking and railing accessories, interested parties can visit their official site at www.deckorators.com or reach out via their contact number 1-800-556-8449. Furthermore, Deckorators is active on several social media platforms where they've been steadily building an engaged community.

As Deckorators continues to expand its footprint in the outdoor living industry, this strengthened partnership with Wausau Supply not only marks a significant growth phase for Deckorators but also positions its dealers and contractors for greater success in the forthcoming seasons.