#Japan #Tokyo #limited edition #SHIRO #White Fragrance

SHIRO’s Limited Fragrance: A Celebration of Heritage

SHIRO, a beloved Japanese brand, is reviving its exclusive fragrance 'White', which captures the blissful essence of a pure white flower bouquet. Set for release on October 23, this fragrant embodiment of happiness is closely tied to SHIRO's history, marking the anniversary of its founding predecessor, Laurel Co., Ltd., in 1989.

The selected date for the launch serves not just as a note on a calendar but as a cornerstone of SHIRO's identity. It commemorates the brand's beginnings, connecting staff, customers, and producers who have collectively shaped the brand over decades. The 'White' fragrance is a tribute to this vital synergy, coupling sweetness and freshness in a transparent floral aroma that many have come to adore.

The scent starts with an invigorating top note of crisp apple and bergamot, layered with the refreshing fragrance of white tea, ensuring that the experience is both uplifting and serene. Following this, the heart reveals delicate jasmine, lily of the valley, and fragile white lilies, creating a captivating floral bouquet. Finally, it rests upon a warm base of musk and sandalwood, wrapping you in a comforting embrace.

The product range doesn’t stop at perfume. Customers can indulge with 'Rich Hair Milk', designed to impart shine and manageability, perfect for the dry seasons ahead. This hair milk combines nourishing sea kelp extract with luxurious tomato seed oil, ensuring that your locks maintain moisture while delighting in the gentle floral aroma of 'White'. Additionally, the 'Hand Beauty Serum' is formulated to provide hydration through jojoba oil and Japanese konbu, catering to dry and rough skin during these cooler months.

As the temperature drops and the days grow shorter, the 'White' fragrance offers a tender reminder of the beauty of white blossoms in the crisp air. It’s the perfect scent for cozy nights in or refreshing outings.

Essential Product Information

• - WHITE EAU DE PARFUM 40mL/JPN¥4,180 (including tax)

Enjoy the full essence of 'White' in this elegantly crafted EDP. The blending of white flowers is both subtle and profound, making it perfect for any occasion.

• - WHITE RICH HAIR MILK 78g/JPN¥3,850 (including tax)

Designed for hair that craves moisture, this rich milk launches into the winter months as a treatment offering shine while simultaneously nurturing.

• - WHITE HAND BEAUTY SERUM 55g/JPN¥3,300 (including tax)

With a water-based texture for easy absorption, this serum focuses on hydrating hands and ensuring soft skin throughout the season.

Connection to History

The selection of 'White' for this commemoration is more than a marketing tactic; it’s a heartfelt connection to SHIRO's journey. October 23 is a pivotal date in the brand’s timeline, marking its transformation from Laurel to SHIRO in 2015. This shift was not merely about rebranding; it was a statement of intent, fusing family ties with business aspirations. The name 'SHIRO' draws from founder Hiroe Imai's name, showcasing a personal and familial commitment to the craft. The move to capitalize on its significant heritage ensures that every fragrance continues that legacy.

As SHIRO embarks more aggressively on its global journey, the launch of the 'White' fragrance signifies fresh encounters and experiences for its loyal followers while inviting new customers to join this aromatic adventure.

Conclusion

As you explore the world of SHIRO and the limited 'White' fragrance, let its uniquely woven story enrich your daily nuances. Whether you're adding a spritz of Eau de Parfum to your routine or ensuring your hair and hands look their best in winter, SHIRO continuously dedicates itself to enhancing beauty in everyday life.

SHIRO’s Commitment to Quality & Ethics
Founded on the philosophy of creating products genuinely wanted for daily use, SHIRO emphasizes ethical production, sourcing superior materials both locally and globally. With branches extending to London, Taiwan, and South Korea, along with various dedicated offerings including SHIRO LIFE and SHIRO CAFE, the brand thrives on its core values. The story of SHIRO — echoing through fragrance — is one of beauty, sustainability, and connection. Explore the delightful offerings and let the 'White' fragrance be a part of your seasonal joy.

For more information on the fragrance and related products, visit the official SHIRO online store at SHIRO Official Website.