Cineverse and The Trade Desk Collaborate to Enhance Programmatic Advertising Efficiency

Cineverse Partners with The Trade Desk for Ad Tech Integration

Cineverse (Nasdaq: CNVS), a pioneering entertainment studio, has recently forged a strategic partnership with The Trade Desk, a leader in global advertising technology. This collaboration aims to enhance programmatic advertising efficiency through the integration of OpenPath with Cineverse’s ad tech platform, known as C360.

OpenPath seeks to address long-standing challenges in the advertising supply chain by providing advertisers with a more direct and transparent path to accessing ad impressions. With this integration, advertisers leveraging The Trade Desk can efficiently tap into Cineverse's extensive digital library, giving them the ability to engage more meaningfully with devoted fanbases.

A Seamless Access to Premium Content

This new integration is designed to simplify how advertisers can connect with Cineverse's vast inventory of content. By providing advertisers with real-time insights, brands can pinpoint the most suitable content investments and optimize their campaigns for improved performance. The use of OpenPath allows advertisers to maximize the effectiveness of their programmatic campaigns across diverse content platforms effortlessly.

Cineverse's Senior Vice President of Advertising Sales, Terry City, stated, “Brands that collaborate with us and utilize the C360 platform recognize the power it delivers. By integrating OpenPath into our C360 offering, we’ve created an essential access point for advertisers to elevate their brand strategies with Cineverse, enabling our partners to act more swiftly and achieve faster results.”

Bridging Content and Advertising

The partnership signifies a pivotal movement towards bridging the gap between high-quality content and the advertisers seeking efficient and cost-effective methods to reach their desired audiences. In an ever-evolving digital advertising landscape, this integration positions Cineverse as a vital player in the future of programmatic advertising, continuously discovering innovative ways for brands to connect with large-scale audiences.

Cineverse's advertising solutions are designed to unlock access to the world's most passionate fandoms, employing direct contextual advertising alongside a robust programmatic advertising network. These solutions are facilitated through C360, which offers scalable marketing integrations across numerous engagement platforms, including audio via the Cineverse Podcast Network and connected TV (CTV) advertising across the company’s extensive range of free, ad-supported streaming TV channels.

About Cineverse

Cineverse (Nasdaq: CNVS) is a forward-thinking entertainment studio that empowers creators and captivates audiences through an impressive array of content powered by advanced technology. With the aim of delivering unforgettable entertainment experiences and superior results for its partners, Cineverse boasts a catalogue of over 71,000 films, series, and podcasts. The studio is dedicated to connecting fans with authentic and independent storytelling, featuring properties that include the highest-grossing non-rated film in U.S. history, exclusive streaming fandom channels, a premium podcast network, and renowned horror platform, Bloody Disgusting. By employing cutting-edge innovation and proprietary streaming tools, Cineverse redefines the next era of entertainment while maximizing revenue and audience reach.

For more information about Cineverse, visit home.cineverse.com.