A Glimpse at the Future of A.I. in Advertising
In an exciting development, BLAM Inc., headquartered in Shinagawa, Tokyo, has announced that winning videos from the "Kaikoku AI Video CM Contest" will now be broadcasted in office buildings across the Tokyo metropolitan area. This initiative empowers companies to utilize innovative advertising methods while showcasing remarkable talent in video creation.
About the Kaikoku AI Video CM Contest
The "Kaikoku AI Video CM Contest" has garnered significant attention, as it calls on artists and talents like the stage actor Kai Washizaka to leverage artificial intelligence in producing fifteen-second commercials. By engaging with A.I. technologies, the contest pushes creative boundaries and sparks innovation in advertising. The winners’ commercials will be displayed on the digital signage media "THE SMOKING ROOM VISION BREAK" (commonly known as BREAK), strategically situated in the smoking areas of office buildings.
The aim of this endeavor is twofold: to honor the creators of these outstanding videos while effectively promoting the services of Kaikoku, a significant player in B2B marketing.
Goals and Impact
The focus on BREAK, which has a media network viewed by over 5 million people monthly, allows BLAM to tap into a highly engaged audience of business professionals. This platform provides an excellent opportunity for companies facing marketing challenges to learn more about Kaikoku’s offerings, enhancing service visibility and perceived value.
Why Choose BREAK?
BREAK serves as an innovative advertising medium, placing digital signage in smoking areas across 413 office buildings, allowing targeted video content to reach business professionals. With 515 display surfaces and an impressive monthly reach of 5.2 million viewers, BREAK maximizes ad visibility and audience engagement through its average six-minute dwell time per user. The alignment with B2B products makes this medium particularly effective for promoting corporate services in a bustling urban environment. The strategic placement of ads not only elevates brand recognition but also fosters deeper understanding among potential clients.
BLAM's Vision for the Future
The purpose of the contest goes beyond mere advertisement; it is a response to the increasing interest in A.I. deployment within marketing. Emerging professionals in the A.I. video space often find their roles minimized to mere button-pushers. However, the truth is that these creators possess a wealth of skills—from prompt design to editing and storytelling—that lend themselves to constructing compelling narratives that resonate with audiences. The contest aims to acknowledge their talents and provide them with an opportunity to showcase their work.
The Impact of A.I. in Advertising
As A.I. technology evolves, the landscape of advertising continues to shift. Creators known as A.I. video makers, A.I. visual creators, or A.I. directors play a crucial role in this transformation. They bring together advanced tools and innovative thinking to deliver engaging content. The Kaikoku AI Video CM Contest nurtures this emerging talent pool, offering a platform where their expertise can be appreciated.
About Kaikoku
BLAM operates one of Japan's largest marketing-focused freelance matching platforms, Kaikoku, which boasts over 13,000 registered marketing talents and 2,500 successful project executions. Kaikoku connects companies struggling with marketing personnel shortages with seasoned professionals, facilitating collaborations that yield impactful results.
Conclusion
Through initiatives like the Kaikoku AI Video CM Contest, BLAM Inc. not only highlights the potential of A.I. in advertising but also promotes an inclusive environment for creative professionals. With the advent of their media network, combined with targeted audience engagement, BLAM stands at the forefront of bridging the gap between innovative advertising solutions and the significant marketing challenges of today’s businesses.
For more insight into Kaikoku and the contest, visit
Kaikoku's official site. To explore the BREAK media network, head to
BREAK's website.