#Japan #Tokyo #Recruitment #Job Search #ABABA

ABABA: A Transformative Platform in Recruitment

In a significant milestone, ABABA, an innovative recruitment platform developed by ABABA Corporation, announced that over 3,000 companies have now integrated its services within a span of five years. Founded in November 2020 in Tokyo by Shunki Kubo and Tatsuya Nakai, ABABA was born from a personal experience during university where a friend's unsuccessful interview led to a period of depression. This unique service aims to enhance the recruitment journey by valuing the candidates' interviewing experiences.

As of November 10, 2025, an impressive 500,000 scouting messages have been sent to students who progressed to final interviews, marking the platform's rapid growth and acceptance in the recruitment sector. This growth highlights the increasing recognition of the value of candidates that reach the final interview stage, regardless of the outcome.

The Value of the Final Interview

The final interview has traditionally served a dual purpose: confirming candidates' interest in the position and evaluating their overall fit based on specific hiring criteria. Getting to this stage indicates that a candidate meets the company's benchmark. Consequently, ABABA leverages this insight, allowing companies to access information about students who reached the final interview stage and connect with those who match their hiring needs.

ABABA's platform facilitates efficient scouting, enabling businesses to send recruitment messages to candidates who are the best fit for their roles. This process not only optimizes recruitment efforts but also encourages candidates, who may feel disheartened by previous rejections.

How ABABA Works

Students can register for ABABA only if they have reached the final interview stage in their job search. Upon registration, they provide information about the companies where they successfully reached the final round. This data is crucial as it allows companies to send targeted scouting messages to potential candidates based on their impressive backgrounds.

Additionally, ABABA introduces a unique initiative known as the "Oinori Yell" (a positive spin on rejection emails). Companies that choose not to hire a candidate at the final interview stage can opt to send a supportive rejection email encouraging candidates to register with ABABA. These messages transform rejection into motivation, stating, "While we could not hire you at our company, we believe you are an exceptional candidate. We recommend you to register with ABABA for future opportunities." This empowers candidates by reaffirming their potential and providing a supportive framework during their job search.

Addressing Mental Health Issues

ABABA's innovative approach aims to mitigate the psychological stress experienced by candidates during the job search process, especially those facing difficulties after receiving rejection letters from potential employers. By validating their experience in interviews, ABABA not only supports job seekers but also enhances employer branding. The platform is addressing social issues surrounding job searching and mental health while simultaneously fulfilling business objectives in recruitment.

Conclusion

As ABABA continues to evolve, it remains committed to fostering positive recruitment experiences while addressing the challenges faced in this critical phase of young professionals' careers. If you are a human resources professional considering ABABA for your recruitment strategy, exploring this unique platform could be the next step in transforming your approach to hiring.

About ABABA Corporation

• - Company Name: ABABA Corporation
• - Location: 1-19-19 Ebisu, Shibuya, Tokyo, Japan, 8th Floor of Ebisu Business Tower
• - Headquarter: Shibuya, Tokyo
• - Number of Employees: 70 (including interns and part-timers)
• - Established: October 19, 2020
• - Capital: 100 million yen
• - Website: ABABA