Understanding Ad Fraud: Essential Strategies for Businesses

Webinar: Introduction to Ad Fraud Prevention Seminar

Momentum Inc., based in Minato, Tokyo, is pleased to announce an insightful webinar titled "Introduction to Ad Fraud Prevention Seminar" to be held on September 26, 2025. Ad fraud has been on the rise, with risks and damages increasing annually. This seminar aims to demystify ad fraud by providing essential knowledge and actionable strategies to combat it effectively.

In today's digital advertising landscape, the concern around ad fraud has become more pronounced. Despite the media coverage highlighting the associated risks, many companies struggle to thoroughly investigate and implement countermeasures due to the evolving and complex nature of these fraudulent activities.

You might find yourself asking, "What can I do to mitigate this risk?" or feeling pressured by management to find solutions without knowing the best course of action. This seminar is designed to answer such questions. We will explore what ad fraud is, the potential risks it poses, and practical measures to address these challenges. Additionally, attendees will learn about the distinct advantages of Momentum's solutions compared to other ad fraud mitigation tools. This is especially vital for anyone who has previously tried anti-fraud measures with limited success.

For companies spending over ¥1 million (approximately $10,000) per month on advertising, understanding and implementing effective prevention strategies is essential. Why not start with the right information and knowledge?

Recommended For Those Facing These Challenges:

- You may have heard the term "ad fraud" but are unclear about its implications.
- You recognize the need for risk countermeasures but are uncertain where to start.
- Your digital advertising CPA (cost per acquisition) has been declining.
- Your ads receive clicks, yet conversions remain low.

Seminar Details:

- Date: September 26, 2025 (Friday), from 11:30 AM to 12:00 PM (Registration opens 10 minutes prior).
- Method: Online (A viewing URL will be provided after registration).
- Hosted by: Momentum Inc.

Speaker Introduction:

Ginga Yui, Marketing & PR Group, Momentum Inc.

After graduating from university, Ginga began her career in SMB sales at a new graduate recruitment support company before joining the Kokuyo Group. While engaged in enterprise-level BPO sales, Ginga also took on responsibilities as a project leader for new initiatives and marketing efforts. At Momentum Inc., she transitioned from sales to marketing, where she currently oversees marketing strategies for new product promotions.

About Momentum Inc.

Momentum Inc. leads the charge in the smart evolution of Japan's digital advertising landscape, utilizing specialized Japanese language analysis technology and proprietary data to detect ad fraud. Our company works actively with numerous advertising agencies and platforms across Japan, fostering a healthy digital advertising ecosystem through our innovative ad verification solutions. We're proud to support many of Japan's top enterprises in our Agency Certification Program (ACP) and Platform Certification Program (PCP). Our mission is to eliminate worthless ads, contributing significantly to the growth of a fair digital advertising market.

Visit our website for more information.