#Canada #Can-Am #BRP #Red Dot #Valcourt, Quebec

BRP's Historic Achievement

In a stunning recognition of excellence in design, BRP Inc. recently made history by being named the 'Red Dot Design Team of the Year 2025'. This achievement is particularly noteworthy as it marks the first time a Canadian company has received this prestigious honor. The award was presented in Essen, Germany, during the annual Red Dot Awards, an event renowned for spotlighting outstanding design innovation and creativity.

Celebrating Five Additional Awards

Along with this significant accolade, BRP also secured five more awards for its Can-Am line-up. Among those honors was the coveted 'Best of the Best Award' for the Can-Am Pulse, which stands as the highest recognition presented in the competition. The Can-Am Pulse, along with models like Can-Am Origin, Can-Am Canyon Redrock, Can-Am Maverick R Max, and Can-Am Outlander XT 1000R, were commended for redefining the driving experience both on and off-road, showcasing a blend of daring aesthetics and functional design.

Top Innovations in Design

The unique design philosophy behind Can-Am's products was a focal point during the award's ceremony. Each winning model embodies a different aspect of BRP's commitment to rider-centric innovation and purposeful aesthetics:

• - Can-Am Pulse: A revolution in urban mobility, the Pulse features a compact, energetic form that is consistent with both functionality and playful design. Its clean lines and thoughtful integration of components elevate the riding experience, offering easy access for users while ensuring a strong visual presence.

• - Can-Am Origin: Bridging the gap between city and off-road riding, the Origin draws inspiration from motocross traditions. Its aerodynamic silhouette combines striking visuals with practical benefits, promoting awareness and control in varied riding conditions.

• - Can-Am Canyon Redrock: This three-wheeled adventure vehicle incorporates new design principles that emphasize off-road capability. Its higher stance and robust features demonstrate a commitment to performance, ensuring an exhilarating experience for adventurers.

• - Can-Am Maverick R Max: Designed for shared experiences, the Maverick R Max seats up to four passengers while maintaining agility. Its attention to ergonomics alongside a powerful visual aesthetic speaks to BRP's understanding of collaborative adventures.

• - Can-Am Outlander XT 1000R: This model redefines Utility Terrain Vehicles (UTVs) with its bold look and practical capabilities. The Outlander emphasizes strength, boasting ample storage and intuitive controls, making it an ideal vehicle for various uses while ensuring a high level of comfort.

A Testament to Team Excellence

Denys Lapointe, Chief Design Officer at BRP, remarked on the significance of the accomplishments, stating that these five new awards symbolize the relentless dedication and creativity of the design team. “Developing groundbreaking products requires not only creativity but also confidence and collaboration within an environment that fosters innovative ideas. Our state-of-the-art facilities empower our teams, but it's their commitment to challenge the status quo and support individual ideas that truly sets them apart. After 40 years at BRP, I am more excited than ever about what we are building together.”

Engaging Public Interest

In conjunction with the awards, an exclusive exhibition at the Red Dot Design Museum in Essen is set to showcase BRP's unique design approach over six weeks. This engagement invites the public to explore the design process that leads to award-winning products, symbolizing a commitment to rider-centric innovation.

A Legacy of Innovation

BRP Inc. prides itself on being a global leader in powersports products, boasting a legacy of over 80 years of ingenuity and consumer focus. As they develop electric models and innovate existing product lines, BRP continues to lead the market with beloved brands such as Ski-Doo, Sea-Doo, and Can-Am. With total sales reaching CAD 7.8 billion, and a team of around 16,500 dedicated employees across 130 countries, BRP exemplifies a brand driven by collaboration, innovation, and customer satisfaction.

As BRP celebrates this remarkable achievement in 2025, the industry eagerly anticipates what innovations will emerge next from this trailblazer in powersports.