#Japan #Tokyo #THERATIS #Yuko Araki #Night Care

Theratis Unveils New CM and Premium Night Care Line

In a recent press conference held on July 15, 2025, Theratis announced the launch of its new premium night care shampoo line, Theratis TERA Premium EX Night Control. Actress Yuko Araki was introduced as the brand muse and the face of the new commercial titled Yume Miru Utsukushisa (Dreaming Beauty), which is set to start airing in the Kanto region from July 23, 2025. The event was hosted by Katayama from the marketing division of V-Crea, the company behind the Theratis brand.

Introduction of the New Premium Line

During the event, Katayama provided insight into the brand's history and the development of the new product line. He explained how the night care market has significantly expanded in recent years, particularly since the onset of the COVID-19 pandemic. “Night care has become a time for self-reflection and relaxation,” he noted. Furthermore, he mentioned that there’s an increasing expectation for products to deliver specific results and high-quality ingredients. In response to these changing market demands, the new line incorporates innovative ingredients focusing on a medical beauty approach, which is gaining traction in the hair care industry.

Yuko Araki: A Vision of Elegance

Yuko Araki took center stage in a luxurious dress inspired by the characteristic bottle of the Theratis product line. She explained her outfit choice, saying, “I wanted to reflect the image of the night sky with a navy color, akin to the moonlit elegance.” Known for her beautiful long hair, she also shared her secrets to maintaining her locks, emphasizing the importance of towel drying after a shower and making sure to dry her hair thoroughly.

When asked about her experience with the new Theratis TERA Premium EX Night Control, she highlighted her satisfaction with the product’s results, especially when dealing with frizz and uneven texture around the face area. “I felt a noticeable difference, and it’s incredibly uplifting,” she remarked.

Nighttime Routine Insights

During the conference, Araki opened up about her nighttime routine, which consists of light workouts, beauty time, and self-care practices like myofascial release. “I didn’t realize how structured it was until I wrote it down. This routine significantly affects how I feel the next day,” she pointed out, emphasizing the importance of consistency.

Looking ahead to the summer, Araki expressed her excitement for snorkeling and exploring marine life, especially with the help of Theratis TERA Premium EX Night Control, which she believes will support her hair’s health against summer damage.

New Commercial Overview

The new commercial titled Yume Miru Utsukushisa will be available in 30 and 15-second versions. Viewers can catch the 30-second version here: 30-Second CM, and the 15-second version here: 15-Second CM. The making-of and interview footage can be found here: Making & Interview.

Yuko Araki, born on December 15, 1993, in Tokyo, first gained recognition as the eighth Zexy commercial girl in 2015. She has since starred in various dramas and modeling campaigns and has a significant following, with over 4.95 million followers on Instagram.

About Theratis

Theratis focuses on transforming nighttime into a luxurious and meaningful experience dedicated to beauty. Their commitment to utilizing over 90% of beauty serum ingredients in their formulations reflects an innovative approach to hair care. The latest launch, Theratis TERA Premium EX Night Control, addresses ten types of hair concerns while ensuring hair remains moisturized and healthy, even during sleep.

For more information, you can visit Theratis Official Site or follow them on Instagram @theratis_official and X @miximjapan.