Waihau Completes Acquisition of Nippon Pure Gold to Enter Precious Metals Market
Waihau's Strategic Expansion into Precious Metals
Waihau Co., Ltd. (Tokyo, Shinjuku, Representative Director: Shingo Kameda, TSE Standard: 3823), has completed its acquisition of Nippon Pure Gold Co., Ltd. (Tokyo, Shinjuku, Representative Director: Toshihiko Otani), a company engaged in the buying and selling of precious metals, including pure gold. This strategic move, previously announced, marks Waihau's significant entry into the precious metals and asset preservation industry.
The purpose of this announcement is not just to inform about the group consolidation but also to showcase Nippon Pure Gold's technical capabilities, product development competence, social significance, international operations, and commitment to domestic manufacturing. By integrating Nippon Pure Gold into its group, Waihau aims to broaden its business footprint into the precious metals and asset preservation sectors, thereby accelerating value creation and corporate growth.
1. Background and Purpose of Group Consolidation
Under the new structure, Waihau has expedited its M&A strategy, actively promoting the integration of companies that can contribute to resolving social issues and creating business synergies. With an increasing interest in asset preservation and value storage, establishing a reliable supply of precious metal products and a robust distribution network has become essential. Nippon Pure Gold specializes in the manufacturing and sales of high-quality pure gold products, responding to asset preservation needs with comprehensive service offerings.
Waihau's acquisition of Nippon Pure Gold aims to fuse their existing business with new opportunities, increasing corporate value and reinforcing contributions to the precious metals and asset preservation industries.
2. Strengths and Achievements of Nippon Pure Gold
Nippon Pure Gold boasts a solid business foundation and growth potential in the precious metals arena. Currently, it operates two stores—Mobile Plus in Fukushima and Recycle World in Toyooka—successfully attracting customers through localized service that establishes a steady revenue base. These stores specialize in the buying and selling of high-value products centered around precious metals, earning trust from customers continuously.
To expand its operations, Nippon Pure Gold is advancing agency agreements with multiple companies, currently progressing with three partnerships. This is expected to enhance distribution channels and supply systems, while also creating new business opportunities. Future plans include maximizing the income from existing stores, as well as opening new locations and expanding the agency network for sustained growth.
Store Information:
- - Recycle World Toyooka Store
TEL: 0796-26-9700
- - Mobile Plus Fukushima Store
TEL: 080-5227-2523
3. Future Outlook
The inclusion of Nippon Pure Gold is expected to facilitate the fusion of digital realms, including AI and marketing support services with the precious metal business, driving the creation of new value. Specifically, by merging Nippon Pure Gold's business foundation with Waihau's expertise in data utilization and promoting digital transformation (DX), the two companies expect to develop new services in asset preservation markets while enhancing the sales model that combines online and offline channels.
Utilizing customer data will enable sophisticated marketing strategies and improve customer experiences, in addition to pushing for revenue enhancement at existing stores and expanding into e-commerce and new channels. Furthermore, by expanding the agency network and strengthening sales strategies, both companies aim to enhance their domestic and international distribution and brand value.
Additionally, incorporating experienced sales personnel from Waihau into the management framework will reinforce sales capabilities and organizational foundations, accelerating expansion into new customer segments and regions.
Both companies remain committed to their founding principles of “WHY (why we live)” and “HOW (how we live)”, contributing to a sustainable society through asset value preservation and the creation of new value.
Company Overview
- - Nippon Pure Gold Co., Ltd.
Established: January 18, 2021
Representative: Toshihiko Otani
Business: Engaged in all operations related to the trading of gold (precious metals) including wholesale and operation of direct sales sites for agencies
URL: https://nichikin.jp/
- - THE WHY HOW DO COMPANY, Ltd.
Established: July 2004
Listed: TSE Standard (3823)
Representative: Shingo Kameda
Business: Supporting the launch of new businesses, M&A/investment strategies, and management guidance to subsidiaries
URL: https://twhdc.co.jp
Topics Business Technology）
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