Suzuki Fuku Becomes JICA's New Image Character, Inspiring Youth to Take the First Step

Suzuki Fuku Becomes the New Face of JICA's Overseas Volunteer Program

On August 25, 2026, the Japan International Cooperation Agency (JICA) announced actor Suzuki Fuku as the new image character for its Overseas Volunteer Program, during a lively event held in Tokyo. The announcement included the unveiling of a new commercial and a talk session centered around the theme “Life is Just One Chance.”

Fuku, 22, shared his insights from his recent experience shooting in Zambia, mentioning how he connected with local people and embraced their warm culture. He noted, "Being welcomed by the locals and their unique way of communication left a lasting impression on me. I had the chance to celebrate my birthday in Zambia, dancing with friends to joyful music, which became one of the highlights of my year."

The event also included discussions with Tatsuhiro Hoshino, a former JICA volunteer who has now become an entrepreneur, focusing on how small opportunities can lead to significant changes in life. Hoshino, who started an alternative school for children who struggled in conventional education after his time in Guatemala, emphasized the importance of taking that first step. “Little chances can set the course for your life,” he said, echoing the theme of the evening.

JICA’s Chief of Youth Volunteers, Takuya Otsuka, praised Fuku's role as a symbol of young people daring to take risks and encouraged more youth to see international cooperation as a viable option. “Through our new ad campaign, we want to make international collaboration and the JICA volunteer program more appealing to a diverse range of individuals,” Otsuka stated.

Fuku's Reflections on Life and Challenges

During the event, Fuku expressed that he often finds himself wondering about his future. "In these times of uncertainty, I feel honored to take on this role," he shared. He described his experiences in Zambia warmly, recalling how locals approached him with smiles and kind words, contrasting it with his experiences back in Japan.

Sharing his philosophy on living, he said, "I want to create a life where I can look back and think it was enjoyable, even the difficult parts. I hope to get to know myself better as I live my life."

In an inspiring segment, Fuku revealed his handwritten declaration, stating his commitment to 'enjoying life.' His message to young people contemplating their future was powerful: "Thanks to many small catalysts and influences around me, I can feel myself continuously changing. Participating in JICA’s volunteer program can be a life-altering decision; it expands your perspective and allows you to positively impact not only yourself but those around you. I hope to inspire others in the same way JICA has inspired me."

Dialogue with Tatsuhiro Hoshino

In the latter part of the event, Fuku and Hoshino engaged in a passionate dialogue. Fuku reflected on how seemingly small events throughout his life led him to where he is today, emphasizing that inspiration often starts with a single step. "When I was young, my parents encouraged me to audition for an educational program, thinking it would be beneficial for me. That was a pivotal moment in my journey."

As the conversation drew to a close, Fuku urged anyone pondering participation in the JICA Overseas Volunteer Program not to overlook the unique opportunities it offers. “It's a chance that many in Japan may not have, a way to step forward and experience firsthand what you might not encounter otherwise,” he explained.

JICA's Commitment and the new CM

The new JICA advertisement titled “Step into the World: Palau Edition,” featuring Fuku, began airing on August 3, 2026. There's also anticipation for another commercial showcasing his experiences in Zambia, set to be released next year.

The JICA Overseas Volunteer Program operates as a citizen-participation initiative by the Japan International Cooperation Agency, sending volunteers to address various challenges in developing countries by utilizing their skills and knowledge. It’s an opportunity for individuals to make a substantial difference while undergoing personal growth.

For those looking to explore opportunities, applications for the upcoming recruitment will open on September 2, 2026, with detailed information available on JICA's official website.

To learn more about becoming a part of the JICA Overseas Volunteer Program, visit JICA's official site.