Nitto Company Launches Innovative Fabric Signage for Modern Spaces

The Challenge of a Traditional Manufacturer: Introducing FABRIC SIGNAGE

Nitto Company, a seasoned player in match production for 125 years, is embarking on an exciting new venture with the launch of FABRIC SIGNAGE on June 9. This innovative product aims to redefine marketing tools for retail spaces, offering a stylish fabric alternative to typical posters. The slogan, “Transforming ‘It’s good’ into ‘I like it,’” encapsulates the vision of enhancing customer engagement through aesthetic appeal.

Founded in Himeji, Hyogo Prefecture, Nitto Company has adapted its core business to overcome market shifts, notably the declining demand for matches. By capitalizing on their expertise in print and processing within the banner industry, the new offerings allow retailers to communicate information subtly without disrupting their environment. Their mission reflects a commitment to creating joy through craftsmanship, aiming to enlighten all those involved.

Resilience in Uncertain Times

Despite a rich history in manufacturing, the pandemic and rising material costs dealt a hard blow to Nitto’s revenues, particularly impacting their banner division. With overall annual sales plummeting and the closure of four key sales offices across Tokyo, Nagoya, Osaka, and Fukuoka, the company faced significant challenges. The situation forced them to pivot strategically, shedding certain business segments like paper products, which dramatically reduced their annual turnover to one-fifth.

Amid these trials, the fifth-generation head of the family business decided to rebrand and revitalize the company’s approach, partnering with design firm SASI to elevate the banner manufacturing sector and create new value propositions. They sought to break free from the vicious cycle of price competition, which backfired against smaller players, emphasizing the product’s quality and unique selling points instead.

Crafting a New Narrative

Through their new mantra, “Ignite the flame,” Nitto aims to foster strong community ties reminiscent of the local “Nada Kenka Matsuri” (Nada Fighting Festival). This initiative represents more than just a product launch; it symbolizes a cultural revival that seeks to strengthen bonds through trust and collaboration, akin to the festival dynamics of working together despite the risks.

FABRIC SIGNAGE: A Market-Driven Innovation

FABRIC SIGNAGE was born from an understanding of market needs, emphasizing quality and emotional resonance. The company collaborated closely with SASI to identify consumer desires, exploring deep market insights rather than simply providing a product for sale. The result is a line of fabric signage that elegant displays information while also integrating seamlessly into various environments.

Product Line Overview

Nitto’s FABRIC SIGNAGE comes in three versatile styles: hanger type, stand type, and wall type, adaptable for various applications—from seasonal promotions to service announcements. Each option is designed to maintain the aesthetic integrity of the space without overwhelming it, allowing for customization that meets individual shop or home décor needs.

1. Hanger Type: Set up easily in high-traffic areas. Priced at ¥3,800 with LED light set.
2. Stand Type: Perfect for tables and counters, showcasing promotional materials without intrusion. Priced at ¥4,800 with LED light set.
3. Wall Type: Merges effortlessly with interiors while highlighting essential information. Priced at ¥3,800 with LED light set.

Each product allows for a simple ordering process—customers only need to upload images and text, making it highly accessible. Families can enjoy personalizing their spaces—using photos of pets or special moments to create warm, inviting atmospheres.

Beyond Retail Spaces

FABRIC SIGNAGE is not just for businesses. Its flexibility allows users to enhance personal spaces, turning any area into an appealing environment. The compact design fits neatly into living spaces, ensuring homes also benefit from stylish promotional materials. It embodies a blend of functionality and emotion, pushing the company towards a broader market.

Company Profile

Under the leadership of CEO Masayuki Onishi, Nitto Company continues to innovate, building on a legacy of quality and creativity. Established in 1923, the company focuses on producing matches, custom lighters, and, now, fabric signage with the same commitment to excellence.

For more information, visit the FABRIC SIGNAGE website or follow them on Instagram.

In conclusion, Nitto Company not only responds to market demands with FABRIC SIGNAGE but also treasures its rich heritage while paving the way for future success.