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Entenmann's® Refreshes Mini Snack Cakes Brand

In a bold move to captivate snack enthusiasts, Entenmann's® has officially announced a nationwide rebranding of its Mini Snack Cakes line. Known for their delectable baked goods, this brand aims to excite new and loyal consumers alike with an updated look and innovative flavors.

A New Look with Familiar Favorites

The Mini Snack Cakes have undergone a significant transformation, not only in their packaging but also in branding. Previously known as Entenmann's® Baker's Delights, the line is now simply branded as Mini Snack Cakes, reinforcing the product’s identity while making it easier for shoppers to recognize. The new packaging flaunts vibrant graphics and prominently features the iconic Entenmann's logo, making it stand out on shelves.

According to Richard Link, Senior Director of Marketing at Entenmann's®, “Snackers crave convenience and variety, and our Mini Snack Cakes rebrand delivers both.” This fresh approach encapsulates the modern-day consumer's appetite for delightful, quick snacks.

Exciting New Flavors

To further enhance the existing lineup, Entenmann's® is introducing two new flavors designed specifically to appeal to younger households: Mini Iced Chocolate Chip Snack Cakes and Mini Iced Party Snack Cakes.

• - Mini Iced Chocolate Chip Snack Cakes feature a deliciously moist cake topped with white icing and chocolate sprinkles, offering a luxurious bite that chocolate lovers will adore.
• - Mini Iced Party Snack Cakes brings a festive twist with its delightful cake slathered in white icing and adorned with colorful rainbow sprinkles, ensuring every snack feels like a celebration.

These new varieties join an already enticing collection that includes classics like Mini Pound and Mini Crumb Snack Cakes, as well as Mini Snack Pies. They are perfectly crafted to fit into the busy lifestyles of today’s consumers, providing a satisfying treat anytime, anywhere.

Designed for Life on the Go

Each box of these Mini Snack Cakes contains individually wrapped cakes, ensuring maximum freshness and easy portability. This design allows them to slot seamlessly into various parts of everyday life, whether as a quick after-school treat, a fun surprise in a lunchbox, or a convenient on-the-go snack. The emphasis on freshness and portability resonates with fast-paced lifestyles, showcasing Entenmann's® commitment to meeting the needs of its consumers.

The refreshed Mini Snack Cakes line, alongside the introductions of Mini Iced Chocolate Chip and Mini Iced Party Snack Cakes, will be available at major retailers nationwide starting in April 2025, with a suggested retail price of $5.29 per box.

About Bimbo Bakeries USA

Bimbo Bakeries USA, the parent company of Entenmann's®, is a formidable force in the baking industry, recognized for its leading brands, product innovation, and commitment to quality. With over 20,000 professionals operating 50 manufacturing sites in the U.S., they ensure the freshest offerings reach their consumers. Their extensive portfolio includes beloved names like Arnold®, Bimbo®, and Sara Lee®, appealing to a diverse range of tastes and preferences.

As the rebrand rolls out, snack lovers are encouraged to seek out the exciting new Mini Snack Cakes and indulge in sweet moments of joy from Entenmann's®. This evolution not only marks a new chapter for the brand but also promises delightful experiences for anyone craving a quick, delicious treat.