Driving Safety Revolution: Greater Than and Smart Eye Collaborate to Enhance Risk Analytics
Pioneering Vehicle Safety: A Partnership Between Greater Than and Smart Eye
In an exciting move aimed at enhancing vehicle safety, Greater Than, a prominent provider of risk intelligence pertaining to road safety and climate impact, has joined forces with Smart Eye AB, a leader in Driver Monitoring Systems (DMS). This partnership heralds a new era of automotive technology, integrating advanced analytics with behavioral science to mitigate risks associated with distracted driving and driver fatigue.
The Vision Behind the Partnership
The collaboration was officially announced on January 8, 2025. The objective is clear: by combining the innovative solutions of Smart Eye with the sophisticated risk analysis capabilities of Greater Than, the duo aims to develop a comprehensive understanding of driver behavior. They plan to explore how various factors, including the intricate patterns of eye movements and responses to distraction warnings, directly correlate with crash risks.
Magnus Brunzell, Smart Eye's VP of AIS, emphasized the commitment to transforming vehicular interactions with human behavior. “This partnership allows us to meld our Driver Monitoring Systems with Greater Than's advanced predictive capabilities,
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